Pink Lady® is opening a new chapter in its story with the global communication platform "So Crunchy, So Juicy, So Cool", launching in November 2025 in 11 European countries. The new campaign marks a significant evolution: going beyond the fruit category and establishing itself as read more

"Pear sales are currently going reasonably well. There is a sufficient volume being sold, but prices this season are significantly lower than last year," says Mark Vernooij of Urfruit. "This price pressure sets the tone in the market and requires extra sharpness in the supply chain." read more

Tak jak w innych pagórkowatych i górzystych regionach północnych Włoch, w zeszły weekend spadł śnieg w Piemoncie. „W naszym regionie w prowincji Cuneo, obudziliśmy się w sobotę rano z piękną warstwą śniegu, która sięgała ponad 20 cm w dolinie. Nasze sadzenie jabłek było pokryte śniegiem" – relacjonuje. read more

For over twenty years, the High Atlas Foundation has been dedicated to enhancing the livelihoods of rural communities in Morocco by assisting smallholder farmers in obtaining the tools, technology, and resources necessary for their success. Established in 2000 by former Peace Corps volunteers, this Moroccan nonprofit has expanded into read more

An important opportunity for networking to strengthen and expand commercial channels in a rapidly growing market. It is also a chance for institutional dialogue at an event of significant strategic value for a Consortium that has long been contributing to. read more

Dole Italia is back with a new outdoor campaign that puts Doooolé! at the center of urban life. Throughout the months of November and December, jumbotrams, buses, and side banners will animate the major cities of Italy, including Milan, Rome, Bologna, and Florence. read more

Produkcja czosnku w Peru wzrosła w tym sezonie, ale stanowi znaczące obciążenie dla międzynarodowych cen czosnku z Chin i zmian regulacyjnych na kluczowych rynkach. Według Paula Sifuentesa Fernándeza, kierownika handlowego Agroexportadora Sol de Olmos, krajowa produkcja wzrosła o. read more

Dole Italia, a leading company in the production and distribution of premium quality fresh fruit, is back in cities with a new outdoor campaign that brings Doooolé! to the center of urban life, accompanying people on their daily commutes. Throughout the months of November and December, read more

Global Plant Genetics (GPG) announces that its early season low-chill blueberry variety, Tropical Blue, is attracting significant interest this season due to its exceptional early performance in Spain and Morocco. read more

A new marketing campaign co-financed by the European Union aims to increase awareness of European apples among consumers in Colombia and Brazil. The campaign, titled 'Have an Apple Day! Get to know high quality apples from the EU,' will showcase the quality, safety, and sustainability of these apples. read more

Boitshoko Ntshabele, chief executive of the Citrus Growers’ Association (CGA) in South Africa, has paid tribute to Deon Joubert, who passed away on November 25 at the age of 68. He died following surgery that was performed last week. read more

The upcoming budget is the "last chance" to support British fruit and vegetable producers before the planned end of the UK Fruit & Veg Aid Scheme at the end of this year, MPs have warned. read more

Irish mushroom producer Tiernaneill Mushrooms Ltd (TML) has announced the successful evaluation of a peat-free substrate pioneered by Harte Peat Ltd for industrial-scale production, describing it as a “major step forward” in sustainable mushroom cultivation. read more

Przemysł owoców w Południowej Afryce, a szczególnie branża cytrusowa, straciła jednego ze swoich kluczowych dyplomatów w związku z odejściem Deona Jouberta. read more

Rząd USA zgodził się wydać do 30 mln dolarów na nadmiar cytrusów i rozprowadzić je do banków żywności oraz programów pomocy żywieniowej w całym kraju. read more

The National Agricultural Technology Institute of Argentina (Inta) has developed an innovative new variety of nectarine that is said to be able to withstand over 47 days in cold storage, a significant development that enables shippers to access far-flung markets. read more

Co każdego lutego dzieje się coś wyjątkowego w Berlinie. Miasto wypełniają kolory, smaki i historie ludzi, którzy odżywiają świat. Przez trzy dni, od 4 do 6 lutego, wszyscy oni zbiegną się w jednym miejscu, gdzie bicie serca globalnej branży świeżych produktów rolnych stanie się niewątpliwie..... read more

Every February, something special happens in Berlin. The city is filled with the colors, flavors, and stories of people who feed the world. For three days, from February 4-6, they all come together in one place where the pulse of the global fresh produce industry becomes unmistakable. read more

Spain's Agroponiente Group has inaugurated a new collection center in Roquetas de Mar, enhancing the company's capacity and operational efficiency in this key location. read more

Asia Fruit Logistica has opened exhibitor registration for the 2026 edition ahead of schedule due to increased demand, and according to organizer Global Produce Events (GPE), available space is filling up quickly. read more