The three-day Macfrut 2025 event in Rimini ended with increasing numbers, which we have been following since the first day in our #FPReport. We took away various impressions from this lively sector, which is eager to innovate, capture trends, and grow. read more

The official presentation of the project "Cultivating Collaboration with INTUITIVO F1" took place at Macfrut 2025, promoted by HM.Clause. This initiative marks a turning point in the way the seed company aims to create value together with... read more

"It was an intense Macfrut with many qualified encounters," said Mauro Laghi, General Director of Alegra and Sales Manager at Brio. "We had the opportunity to exchange ideas and discuss important plans with Italian and international customers, strategical..." read more

"The Macfrut 2025 in one word? Enthusiastic," commented Renzo Piraccini, President of Macfrut. "That was the prevailing atmosphere in the exhibition halls during the three days. This enthusiasm was shared by industry professionals, who appreciated the high level of..." read more

On the last day of the Macfrut fair, Apofruit Italia welcomed the Undersecretary at the Ministry of Agriculture, Food Sovereignty and Forests (Masaf), Patrizio Giacomo La Pietra, to their stand. During the visit, the Undersecretary had discussions with the... read more

At the colorful Dole Italia stand, exotic fruits such as mango, papaya, avocado, passion fruit, lime, and ginger are showcased at Macfrut 2025. "The results are excellent," commented Cristina Bambini, marketing manager of Dole Italia. "We have successfully launched the..." read more

This year, the Antonio Ruggiero S.p.A. Group has once again participated in Macfrut, reaffirming its position as a reference point for the entire Italian potato supply chain. The 2025 edition marked an important evolution for the brand: a renewed booth, with doubled spaces and... read more

Debut at Macfrut 2025 for Smurfit Westrock, a new global entity resulting from the recent merger between the Irish Smurfit Kappa and the American Westrock. The world's leading group in the paper-based packaging solutions sector boasts incredible figures: over 20 million tons of. read more

This year, Macfrut once again proves to be a privileged observatory for capturing the pulse of the upcoming summer season. Over the course of the three-day fair, we focused our attention on cherries and apricots, which are the protagonists of a season's start marked by... read more

At Macfrut, a virtuous partnership on paper packaging was discussed between a supplier and a user. The main players were Gianluca Castellini, CEO of Smurfit Westrock Italy, and Cristian Moretti, General Manager of Agrintesa. "Naturally Sustainable" was the title of the round table discussion. read more

The 42nd edition of Macfrut ended on Thursday, May 8, 2025. The new format that saw the event take place on Tuesday, Wednesday, and Thursday has already been confirmed for the 2026 edition as well, scheduled from April 21 to 23. The event showed clear signs of growth. The number of exhibitions was on the rise. read more

The curtain falls on Macfrut 2025 and there is satisfaction within the Alegra Group - which brings together the three commercial companies Alegra, Brio, and Valfrutta Fresco – for an edition that has exceeded expectations, starting from the great participation of customers, partners, and stakeholders. read more

With a production reaching almost 9 million kilograms (2024), generating a turnover of over 30 million euros, the Pachino Tomato IGP Consortium presented itself at Macfrut, playing the sustainable growth card, with a series of projects focusing on green certifications. read more

At Macfrut 2025, the Cpr System presented itself with very positive numbers. In the last year, it handled 126 million Redea crates, and in the first four months of 2025, it recorded a 5% growth in handling compared to the same period in 2024. "This year in January..." read more

Od 6 do 8 maja BelOrta był obecny na targach Macfrut 2025 w Rimini we Włoszech. Według Maartena Verhaegena z BelOrta, Włochy stają się coraz ważniejszym rynkiem eksportowym, zwłaszcza dla pewnych odmian pomidorów, ponieważ zmiany klimatu sprawiają, że uprawa staje się trudniejsza w Południowej Europie, również we Włoszech. read more

Macfrut 2025: an edition that has just ended with great success at the Rimini fair; a benchmark event for the international fruit and vegetable industry. This year's edition saw a record turnout of industry professionals, including national buyers and read more

The Macfrut 2025 trade fair in Rimini took place from May 6th to 8th. This was the 42nd edition of the event, which is one of the largest industry gatherings in the world, particularly important for companies from the Mediterranean region - but not only. Strong delegations were present. read more

Perla Nera's participation in the 2025 edition of Macfrut, one of the important events for the international fruit and vegetable sector, was successfully carried out. read more

Will a potato save Europe? Maybe not, but it can certainly boost the agricultural exports of the European Union. Out of a total of 375 million tons produced annually worldwide, the EU with its 27 countries, producing 48.5 million tons annually, ranks third. read more

Innovation not only as a set of technologies, but also as a management model. This is the vision of Joinfruit shared at Macfrut. The fruit and vegetable producers' organization, founded in 2015 and based in Verzuolo (Cuneo), is made up of 200 members managing 1,800 hectares of land. read more