An essential and artistic fair

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The leading agricultural biotechnology company Kimitec presents CaDRIVER at Fruit Attraction 2024, an innovative biostimulant solution that makes a difference in the redistribution of calcium for horticultural crops, stone and pome fruits, and citrus fruits.

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The stand of the Andalusian Regional Government at Fruit Attraction has been the setting for the Protected Geographical Indication (PGI) La Tomato

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The stand of the Andalusian Regional Government at Fruit Attraction, located in Pavilion 9 at IFEMA Madrid, hosted the presentation of ‘Vestial 2025’ on Tuesday, where the Regional Minister of Agriculture, Fisheries, Water and Rural Development of the Andalusian Regional Government, Ramón, was present. read more

The Spanish Interprofessional Organization for Fruits and Vegetables (HORTIESPAÑA) presented this Wednesday at the stand of the Ministry of Agriculture, Fisheries and Food, 'Spanish Food' located at the international fair Fruit Attraction, the first digital recipe book.

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A dense crowd of operators waiting for the turnstiles to open for the debut of the 2024 edition of Fruit Attraction was the prelude to an inaugural day of the sixteenth edition of the Madrid trade show that did not disappoint the record-breaking expectations of the eve. All ten read more

Yesterday, the second edition of Fruit Attraction São Paulo was announced. Organized by IFEMA MADRID and Fiera Milano Brasil, the event will take place from March 25th to 27th, 2025 at São Paulo Expo. This edition will double the exhibition space to meet the growing demand for. read more

The companies that introduced the Sinclair T55 label on the first day of Fruit Attraction in Madrid described it as the newest and most innovative compostable fruit label, and a significant step forward in terms of product packaging and environmental responsibility. read more

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A climate-resistant pear variety, an early-harvesting apple, and sustainability-focused innovations in strawberries are some of the new developments that Italian fruit breeder CIV will present at Fruit Attraction in Madrid this week as it marks its 40th anniversary. read more

The Fruit Attraction call is the highlight of the start of the campaign. The 16th edition, which will take place from October 8 to 10 at IFEMA Madrid, will have its reserved space for Primaflor at booth 9D01. read more

Following the merger of Smurfit Kappa and WestRock last July, the multinational lands at Ifema (Madrid) from today until October 10 with a read more

An update on the grape, prickly pear, and orange season with Barbera: "The current season - explains Alessandro Barbera, group general manager of Barbera - is going very well for grapes and prickly pears. The fairly cool weather in September and October is." read more

From today until Thursday, October 10th, Madrid hosts the 16th edition of Fruit Attraction with a rich program of activities, consolidating itself as one of the reference events for the sector worldwide. The fair, organized by Ifema Madrid and Fepex - with Andalusia as the Guest Region - read more

Under the guidance of the Battagliola family, the Campania-based company embodies values such as innovation, sustainability, and quality. Ortomad will be present at the upcoming international industry events: Fruit Attraction (Madrid, October 22-24, 2024), alongside the Spanish company. read more

Unaprosa will be present at the collective exhibition at Fruit Attraction in Madrid from October 8th to 10th, 2024. Four Producer Organizations will participate in the 16th edition, offering a complete overview of products, the latest innovations, and services related to the sector. read more

Almost 500 people, including farmers and entrepreneurs dedicated to tropical fruits, filled the Ifema Convention Center for the Avocado Congress held yesterday, on the eve of the inauguration of Fruit Attraction 2024. Organized by World Avocado

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The internationalization format of Italian agri-food products, promoted by the Edamus Consortium, will occupy 256 square meters in the ICE area (HALL 3 STAND 3C07 / 3C00) from today until October 10th. There, it will showcase the best of Italian fruits and vegetables to international buyers. read more

On the occasion of Fruit Attraction 2024, Fairtrade is pleased to showcase how the expansion of its sustainable banana offering contributes to workers' income and supports businesses dedicated to providing living wages on certified banana plantations worldwide. The sustainable banana offering, officially read more