Piedmont has a record: it is the region with the largest area under medicinal plants in Italy. There are more than 600 hectares, with Piedmontese mint leading the way in a widespread supply chain of herbs and derivatives that involves several districts in the region. On Friday 27 October, a meeting in
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Fruit Attraction was also a crucial meeting point for the banana sector, which, on the verge of negotiating the next banana contracts for 2024, took advantage of the fair to demand a Shared Responsibility agreement that guarantees a fair price for bananas. The
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At this year’s Fruit Attraction, Eurosemillas presented the first variety of the international platform Green Motion Avocados, a type B flower avocado called LUNA ucr, that will revolutionise the concept of pollinators in this crop. University of California researcher Mary Lu Arpaia said that
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Salix Fruits, an importer and exporter of fresh fruits, participated in the latest edition of Fruit Attraction 2023, one of the most prominent events on the fresh fruit sector's calendar, providing an essential platform for the company and its commitment to its clients, suppliers and colleagues. read more

Moroccan berry producer iBerry says it will add blackberries to its portfolio of berries, as it embarks on its second decade in business. read more

The 15th Anniversary of Fruit Attraction, which took place in Madrid earlier this month, drew the biggest number of visitors in its history, according to its organisers. read more

Westfalia Fruit has harnessed the power of virtual reality technology to allow visitors of this month’s Fruit Attraction and IFPA Global Show to take a virtual tour of its Orchard of the Future. read more

Very positive numbers for the recently concluded 15th edition of Fruit Attraction: an increase of 16% of professionals and 10% of both exhibitors and exhibition area. Logistics area increased by 31%. read more

The world's leading trade fair for the global fresh produce business, FRUIT LOGISTICA, has begun accepting applications for its coveted annual FRUIT LOGISTICA Innovation Award (FLIA) and also for its much sought-after Tech Stage presentation spaces. In addition to FLIA, in 2024 the
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Fruit Attraction closed the doors of its 15th edition with the best participation figures of its entire history. A total of 103,868 professionals from 145 countries - 8 more than last year - attended the event, an increase of 16% compared to last year.
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Westfalia Fruit, a multinational supplier of avocados and an array of fresh fruits, unveiled, for the first time in virtual reality, its "Orchard of the Future" at Fruit Attraction 2023 in Madrid. Dr. Merensky's vision, encapsulated in the motto "To Do Good," serves as the guiding principle for
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Alexandre Picault, managing director of Kultive, reviews the 2023 eggplant campaign and discusses future development and diversification projects. read more

A jury presented Fruit Attraction’s Innovation Hub Fresh Produce award to xEXPRIMIR, while the F&V Industry award went to FMC AGRICULTURAL SOLUTION, and the Sustainability Actions and Commitment award was won by CAPEC, each of whom received €2,000. read more

International focus on the Arabian Peninsula, the birth of the Macfrut Academy, two new pavilions and three dynamic areas. There are many new features of Macfrut, the international fair for the fruit and vegetable sector that will be held at the Rimini Expo Centre from 8 to 10 May 2010.
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This year, Demain la Terre was present at Fruit Attraction with new members and a bigger booth. It was also an opportunity for the association to “reaffirm its commitments and unveil its future projects,” further “setting the standard for social and environmental progress.” read more

At Fruit Attraction Tomra Food presented itself with an important novelty, the opening of its Valencia headquarters. "It will be the hub, the reference point for the entire Emea market for Tomra Food," said Roberto Ricci, Regional Director Emea of Tomra Fresh Food. Finally we will have a
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The know-how of ARC includes “bundling, tying, attaching, binding and banding.” The Normandy-based company launched its new SE1 NEO bundling machine at Fruit Attraction. read more

At Fruit Attraction, one of the leading trade fairs in the fruit and vegetable sector, Semillas Fitó and Colle d'Oro have formalised a strategic alliance aimed at expanding and consolidating the CRÜ courgette brand throughout Italy. This agreement represents a commitment in the
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Very positive results for the presence of La Linea Verde Group at Fruit Attraction, one of the world's most important events in the fruit and vegetable sector, which took place from 3 to 5 October in Madrid. The 2023 edition recorded the largest attendance ever, with more than 90,000
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At Fruit Attraction, allium specialist Jardins du Midi presented its new products with the Planet-Score label. read more