Talking about low prices always has an impact, even more so if the strategy is highly successful among customers, as in the case of Aldi in Spain. According to data from the end of April, released by the consulting company Kantar Worldpanel - as reported on Revistamercados.com - the fruits and vegetables from read more

Diego Balarezo, manager of the fruit program at Solidaridad, highlights the progress in the living conditions of small-scale producers in Peru during the 20 years of Fairtrade banana history, which surpasses the progress made in other sectors over the 35 years of the fair trade label's existence. read more

The Spanish orange and mandarin campaign is now coming to a close. It has been characterized by periods of oversupply, overlapping varieties, and competition from other origins, particularly for mandarins, as well as significant pressure from Egypt in the case of oranges. The first part of the campaign, up until... read more

Kenya and the Netherlands have been collaborating for a decade to enhance the potato sector in Kenya. The partnership has involved substantial investments from companies in both countries, focusing on various aspects of the potato value chain, including seed potatoes and storage facilities. read more

A small quantity of California cherries has entered the market, along with Xinjiang apricots that were introduced last week. End-of-season imported fruits include Chilean grapes and plums, with Chilean seedless red grapes being priced higher than they were at the same time last year. Currently, there are no... read more

Almaverde Bio, an Italian organic brand, has introduced the "Elodì" strawberry, exclusively grown in Romagna. This strawberry is the outcome of research conducted by the Newplant Group in collaboration with CREA of Forlì. The aim was to develop a product that is not only delicious and fragrant but also suitable for. read more

The kiwi supply in California is starting to decrease. Al Bates, the president of Sun Pacific Shippers, mentioned that they are likely one of the few companies still shipping kiwis from California. They plan to continue shipping California fruit until July 1st. read more

The meeting analyzed the remarkable growth in export volumes in this campaign, so that, in the first quarter of this year, 292,452 tons were exported, 7.4% more than in the same period of 2023. The trend towards a higher

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The marketing of the first Italian apricots has started, with different cultivars ranging from Cot to Pricia. The sale of Bigarreau cherries is coming to an end, making way for Pugliese Ferrovia cherries. The watermelon campaign is expected to pick up soon, with a new product on the way. read more

W ciągu ostatnich lat Gebr. de Mooij Amsterdam znacząco umocniło swoją pozycję w imporcie cytryn z Amalfi. Te cytryny pochodzą z wybrzeża Amalfi, gdzie łagodny klimat śródziemnomorski i żyzna gleba nadają im charakterystyczny smak i grubą skórkę. Cytryny z Amalfi cieszą się dużym popytem. read more

After examining Purpose and Profit, the first two new P's of the Marketing Mix proposed at the 2024 edition of Think Fresh, today we introduce the third P, that of Planet, which aims to replace Promotion, to represent how the survival of the planet is becoming. read more

The Department of Agriculture (DA) has reported a consistent supply of vegetables following Typhoon Aghon. Despite the typhoon's effects, DA Assistant Secretary for Operations U-Nichols Manalo has confirmed that measures have been implemented to maintain market stability and protect consumers. read more

The value of the brand is also important in the fruit and vegetable sector in wholesale markets. In this channel as well, the presence of the brand helps ensure an excellent level of quality and fosters long-term customer loyalty. We discussed this with Abramo, Francesco, and Vincenzo. read more

Katastrofy klimatyczne stały się niestety normą w ostatnich latach, a sektor owoców i warzyw, jako najbardziej wrażliwy na zmiany klimatyczne, cierpi bardziej niż inne segmenty rolnictwa. Według analityków EastFruit, w Uzbekistanie i innych krajach Azji Środkowej, read more

Cucumber is one of the most popular vegetables in the world. As a result, growers often enjoy boasting to their colleagues about the size of their cucumbers, frequently exaggerating by a significant margin. In response, the EastFruit team decided to assess all cucumbers based solely on verified and accurate facts. read more

Dole Italia, a leader in the production and distribution of premium quality fresh fruit, is renewing its presence for the ninth consecutive year at RIMINIWELLNESS, an unmissable event dedicated to the entire wellness world, which will take place in the city of Rimini from May 30 to June 2. read more

Sources from ASAJA Murcia have highlighted primarily "the control of all lemon imports in the European Union. These controls must be related to quantities imported within the quotas."

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A pair of Yubari melons, grown in Hokkaido, were sold for 3 million yen (€17,620) at the first auction of the season in Sapporo. The auction took place at the Sapporo City Central Wholesale Market starting at 7 a.m. Hokuyupack Co., a company specializing in melon packaging and sales, conducted the auction. read more

"We waited for a while to avoid raising a false alarm," commented Assomela President Ennio Magnani afterwards, "but we can now say that the sub-zero temperatures that occurred at the end of April in South Tyrol and Trentino have caused significant damage to the." read more

The aim of the event is to make the value of fresh produce understandable, educate, raise awareness, and promote the consumption of fruits and vegetables - starting with the youngest consumers. Schools, in particular, were the focus of the event. read more