In line with the commitment, repeatedly declared, to enhance the excellence of the territory, Lidl includes in the fruit and vegetable department of its stores the avocado grown on the slopes of Mount Etna, bearing the quality seal Signed By Italian Farmers. read more

In the era of phasing out successive active substances from use on berry plantations and withdrawing registrations of well-known products, every change in this trend must attract the attention of growers. During the 13th International Blueberry Conference, representatives of the company Ascrop officially read more

The Fruit Forum Congress, held during Fruit Attraction, focused on the integration of Brazilian fruit farming into the global market. The panel, titled "Exploring New Horizons: Strategies to Expand Your Business in the Global Market," included experts who discussed the challenges and opportunities for this integration. read more

An początkujący plantator awokado z Centralnych Wyżyn Papui Nowej Gwinei powiedział, że awokado można uprawiać komercyjnie po tym, jak zebrał pierwsze owoce awokado z jego sadu próbnego w grudniu 2024 roku. Solepa Aganisafa po raz pierwszy rozpoczął swoją przygodę z awokado w 2021 roku i założył swoją

The aspiring avocado grower in the Central Highlands of Papua New Guinea has said that avocados can be grown commercially after he picked the first avocado fruits from his trial orchard last December (2024). Solepa Aganisafa first embarked on the avocado journey in 2021 and established his read more

Direct storytelling, real-time experiences, and active and direct involvement of the farmers who are the protagonists of the Apple Paradise. A new communication approach by Vip. The producers share their stories through Farmer Life. Social media sharing becomes strategic. read more

VIP, the Association of Fruit and Vegetable Cooperatives of Val Venosta, is evolving its communication strategy with a new Key Visual that puts the producers at the center of the narrative, recognizing them as the true protagonists of the "Apple Paradise". read more

As one of the world's largest exporters of orange juice, Brazil has significantly impacted a notable decrease in orange juice prices, with futures dropping by 50% this year. In January, contracts for frozen concentrated orange juice (FCOJ) hit a high of $5.1465 per pound on the New York exchange, but later fell. read more

The tour of presentations of Macfrut 2025 concludes with the mission to São Paulo, Brazil. This fair will be presented in Rome on Thursday, April 3rd at 10:00 am at the ICE Agency. The presentations have covered the main countries of fruit and vegetable production in the world with the aim of read more

The most recent market data shows significant price hikes in various fresh produce categories when comparing current weekly averages to the previous week. Gala apples saw a price increase from £1.24/kg to £1.32/kg, representing an £0.08 increase. This reflects a 6% weekly change, indicating a read more

The tour of presentations for Macfrut 2025 was concluded with the mission to Sao Paulo in Brazil. The presentations covered the main countries of fruit and vegetable production in the world. In 2024, Brazil imported over 100,000 tons of apples from our country. There is a significant presence in large-scale retail distribution. read more

Kanzi is increasingly positioned towards the young and dynamic consumer target. In March, the collaboration between the energy apple and Buddyfit, the app for maintaining physical and mental fitness, with social content developed by trainers, entered full swing. The Energy Contest Ai Kanzi has returned. read more

In 2025, the area dedicated to early and extra early potatoes in Spain increased by almost 4% to over 17,700 hectares, as reported by the Spanish Ministry of Agriculture, Fisheries, and Food (MAPA). The area specifically reserved for extra-early varieties saw a 4.5% increase, rising from 2,117 hectares in 2024. read more

W ciągu ostatnich miesięcy na rynku mango pojawiły się pewne trudności, które miały bezpośredni wpływ na międzynarodowe ceny. W peruwiańskich regionach takich jak Lambayeque, nadprodukcja spowodowała, że ponad 800 000 ton mango zostało odrzuconych z powodu braku popytu i wysokich kosztów transportu. read more

Six weeks ago, Maersk's new cold storage facility on Maasvlakte II in Rotterdam was officially opened. Egyptian oranges are already being chilled in the facility, and Leon van Vliet, the site manager of the new cross-dock and cold storage warehouse, expects a lot more produce to come through. read more

''For us at Fleuron d'Anjou, the arrival of asparagus and radishes signifies the start of spring,'' explains Brahim El Hasnaoui, the company's sales manager. White asparagus: Almost 3 weeks later than last yearThis year, the cold and rainy weather has delayed the season, both in terms of ridging. read more

Asparagus from mini tunnels is now being produced everywhere, says grower Franc Goertz from Maria Hoop. "But the season is starting a bit later than in previous years, and supply is relatively limited. Demand for asparagus is enormous from all sides. We're getting calls from customers we've read more

To jest kwitnący czas dla włoskiej marki Limoré, gdzie popyt przewyższa podaż, a ceny sprzedaży są o nawet 30% wyższe niż w tym samym okresie w 2024 roku. Teraz łatwo znaleźć pudełka na półkach kilku włoskich, europejskich i pozaunijnych supermarketów. "Do tej pory zebraliśmy 60 procent read more

In the past few weeks, there has been a decrease in the number of Moroccan cherry tomatoes reaching the European market. However, the volumes in Morocco remain high, with growers experiencing a peak in production. Oumaima Ibnoutabet, the Area Export Manager at ô Fresh, is explaining the situation to FreshPlaza. read more

Levantia Seedinnova is entering the butternut squash segment with Hambra F1, an ideal solution for the fresh-cut market, capable of meeting various market demands. This is explained in detail by Samuele Pellegrini, the general manager of the Venetian seed company, which has extensive expertise in the field. read more

The World Apple and Pear Association (WAPA) expects a 5.5% increase in apple production in the Southern Hemisphere, with a total volume of 4.5 million tons. South Africa is projected to be the largest producer with an expected harvest of 1.47 million tons, a 3.4% increase from 2024. Brazil and Chile follow with 950,000 tons. read more