Belgium: Chicory week to push consumption
The consumption of chicory has been declining in Belgium for years. Younger people in particular are giving up the traditional vegetable. In order to give new impetus to consumption, Flanders' agricultural marketing agency VLAM recently proclaimed Chicory Week for the second time, according to a report by vilt.be. With this campaign, VLAM wants to promote the vegetable with all its possibilities in the
Fruchthandel is a global media company located in Düsseldorf, Germany. The company's main focus is on fresh fruits and vegetables, covering everything from planting and cultivation to distribution and consumption. With its roots dating back to 1916, Fruchthandel has a long history of providing expert and timely information on the topic of fruits and vegetables through its flagship magazine, "Fruchthandel Magazin". In addition to the weekly publication, the company also offers special national and thematic editions, an industry guide, and a daily newsletter, "Fruchthandel Newsmail".