Freshfel Europe calls on EU to build on significant policy review to promote a plant-based diet
On the occasion of the two-day conference of the European Commission on the Agri-food promotion policy review (12-13 July 2021), Freshfel Europe called on Europe’s authorities to build on the momentum of the policy developments emerging from the Green Deal, the Farm to Fork Strategy, and the EU Beating Cancer Plan to promote fresh fruit and vegetables as part of the solution to climatic and health challenges. The aim is to shape an even stronger, more efficient, and better-funded policy to support European fresh fruit and vegetables to boost fresh fruit and vegetables consumption over the minimum WHO threshold of 400 gr/capita/day while also improving the competitiveness of EU fresh produce for exports to third-country markets.
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