Challenger brands can teach the fresh produce industry several valuable lessons, including: 1. Innovation: Challenger brands are often known for their innovative approach to product development, marketing, and distribution. They can inspire the fresh pro

In November 2018, an unfamiliar brand named Meatless Farm approached Nexus to introduce a plant-based mince. This led to three years of rapid brand development, resulting in the product being available in most major UK retailers, as well as in establishments like Pret a Manger and Itsu. As a result, the product became the third most recognized brand in the category.

More. Go to the article