Fruittoday
The campaign 'Good to the Bone' is growing with the flavor and healthy character of its fruits as protagonists.
ALDI has increased the amount of fruit and vegetables sold by 39% in the last five years. The company's internal data shows a higher consumption by its customers. This demand has also been reflected in the sales receipts. In 2023, up to
read moreThe watermelon starts with an "exceptional quality".
Bultaco, the new lamuyo with resistance to powdery mildew.
Stability and slight advancement in the Murcian melon
The administrative concession, key to Asomafrut's work
Fruit Today magazine had the opportunity to talk to Santiago Blázquez, manager of the Association of Wholesale Entrepreneurs of the Central Fruit Market in Madrid.
read more"The solution to roughness is high resistance"
"Every time the Tomato Brown Rugose Fruit Virus (ToBRFV) has been introduced in a country, the same pattern has occurred. With higher incidence, the virus becomes more aggressive." Manuel Hernández, responsible for Tomato Cultivation at Rijk Zwaan, is clear about it. "We have to bet on the
read moreThe Navarra Asparagus hopes to match its 2023 production.
Bayer energizes its melon and watermelon portfolio
The last few campaigns have been very challenging for the agricultural sector due to the weather conditions. And not only for the companies dedicated to production. Breeders have also faced setbacks when testing varietal development. But, as the saying goes, every cloud has a silver lining.
read moreBASF|Nunhems to 'win the battle' against ToBRFV.
Syngenta strengthens its ND Protected line.
For Syngenta, the main goal in their zucchini strategy was to introduce varieties resistant to New Delhi. The flagship in their ND Protected range was Delfos ND, for the autumn segment (plantings in September). After this initial foray, they are already promoting
read moreVilmorin-Mikado launches Archimedes.
Polarization in consumption and changes in distribution
"Customers already understand the issues we may face."
The negotiations for the packaging agreement in Murcia have started.
Bayer is betting on multiple resistance to roughness.
"Arkane is finishing very well"
Fruits of high quality at the top of the plant. Very well formed, with four lobes all the way to the end. This is the result that farmers are achieving when they choose to grow the red California pepper Arkane. The California pepper variety from Top Seeds "is finishing
read moreChameleon, sweetness made Galia.
“Say goodbye to bland and tasteless Galia melons and welcome a superior taste experience with Kameleon. With our innovative selection approach, we have developed melons that are 100% ssssweet, just as Galia melons should be.” With this premise, Takii
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