OrtoRomi flies to TikTok for edutainment
OrtoRomi lands on TikTok and wins the record as the first company in the b to choose the Chinese platform. The choice is part of a brand consolidation strategy both to get closer to a younger target and to intensify digital activities.
The agricultural cooperative also wants to convey the brand values to those who are not yet in the business
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Fresh Point Magazine is a magazine aimed at professionals in the fruit and vegetable market. It covers topics related to market flows, from field to retail trade, examines market expectations and promotes its development from a Mediterranean perspective, but also taking into account markets and products from other countries.
The magazine is available in two languages: English and Italian. The digital edition, Fresh Point Digital Magazine, is an innovative version of the printed magazine that covers topics such as innovation, promotion, logistics, and packaging.