Bimi, the tender hybrid brassica that is less fibrous and sweeter than broccoli, is the result of a natural cross developed in Japan by the Sakata Seed Company over twenty years ago. The formulation is obtained through the crossbreeding of broccoli and kailan, making it extremely. read more

In the world of food fairs undergoing major changes, including the shifting of Macfrut to April and the departure of Renzo Piraccini, an interesting announcement comes from Fiere di Parma, which has been managing the Milan edition of Tuttofood since last year. It will be called. read more

The future of fruit and vegetable production and post-harvest management will be at the center of attention at Fruit Logistica 2026 with the Frutic scientific symposium, which will take place on February 6, 2026 from 10:00 to 14:30 on the Farming Forward stage. From cold storage management to... read more

The supply of larger-sized blonde oranges is increasing, while the demand for clementines remains at medium levels. The new Italian production of Hayward kiwi is starting. Apples are in full swing with a growing interest in Kissabel. Volumes of black cabbage and fennel are on the rise, with demand also increasing. read more

We continue our overview inside the fruit and vegetable department with the second episode where we have gathered experiences shared by buyers from some important realities of the Italian retail sector, always with the aim of providing producers with ideas and insights to manage effectively. read more

The Applepairing journey continues, a project by Vip-Association of fruit and vegetable cooperatives of Val Venosta that brings to light perfect pairings with the food excellences of local traditions. Next stops in Veneto, Piemonte, Toscana, Campania, and Sicilia. read more

With the ATP Finals in full swing, Turin has been painted orange thanks to the special operation conceived by the Armando Testa agency and DimmidiSì to celebrate the restyling of the brand's fresh soups. The DimmidiSì promotional initiative focuses on creative marketing. read more

The continued warm weather is affecting the demand for many fruit and vegetable products. The pomegranate campaign is in full swing, with volumes still not very high for persimmons but increasing for clementines. The quantities of Italian Navel oranges and chestnuts are also on the rise, with abundant supplies for the... read more

The international presentation stages of Macfrut 2026 continue. In November, the fruit and vegetable fair (scheduled from April 21 to 23, 2026 at the Rimini Expo Centre) will be introduced in Central and South American countries. Patrizio Neri highlights the support of Ice. read more

Fruit and gastronomy are the flagship departments of the Superò chain, a low-cost brand by Megamark (Selex), active in Naples and surrounding areas with 19 stores. The most recent opening was in via Posillipo 337, covering an area of 450 square meters. read more

Enhancing an excellent product like mountain cherries through a collaboration along the supply chain. This is the goal of the agreement signed between the Melinda Consortium and Vip-Association of Fruit and Vegetable Cooperatives of the Val Venosta, with immediate effect starting from. read more

Fresh Del Monte has launched Bob, a friendly and interactive robot designed to animate the fruit and vegetable department of the supermarket. The activation at the Intermarché store in Gif-sur-Yvette, France, is enjoying great success. The goal is to expand this initiative. read more

Not just salad. The HoReCa and food processing industry are also driving the demand for fourth-range potatoes, carrots, onions, and sugar. A segment that Naturitalia is developing thanks to synergy with the associated cooperative Patfrut and investments. read more

In the Official Journal of the European Union dated 05/11/2025, the name "Fragola della Basilicata IGP" was registered. According to updated data from the Qualivita Observatory, the food sector made in Italy includes 331 PDO and PGI designations, of which 128 are for fruits and vegetables. read more

The OrtoRomi project returns to schools, an educational initiative that has been successfully accompanying children and teachers in discovering the themes of healthy eating and sustainable agriculture for years. The new feature of the latest edition is the introduction of a guidance activity. read more

From November 27th to 29th, 2025, the SiciliaFiera pole in Misterbianco (Ct) will host the second edition of Frutech-Mediterranean Fruit & Vegetables Expo, the event dedicated to innovation, sustainability, and internationalization of Mediterranean fruits and vegetables. Three intense days with read more

Change at the top of the Vignola Consortia. Following the passing in September of Andrea Bernardi, a historic president of both, Pier Giorgio Lenzarini has been appointed as president of the Vignola PGI Cherry Protection Consortium, while at the helm of the Cherry Consortium. read more

Apofruit Italia reports that in 2025 it registered a 20% increase in the number of employees compared to 2024 in its ten facilities spread throughout the Peninsula, with approximately 2,000 people employed in the processing centers. "In a complex economic environment, we have chosen to invest." read more

Del Monte Italia and Spreafico, active players in the production, sale, and distribution of fresh and cut fruit, are starting a partnership where Spreafico will commercially develop Del Monte branded products in Central North Italy and Sardinia. read more

One brick at a time, like building with Lego, to look towards the future of a strategic product in the fruit and vegetable department, starting from the keywords expressed by participants at the Watermelon Summit organized in Rome by Basf Nunhems, the seed brand of the German multinational. read more