Private labels are also included in the rich portfolio of the Barbera Group, which since 2005 has been bringing the best Sicilian fruit throughout Europe. Among its clients are the major continental retailers, on whose shelves oranges, table grapes, prickly pears, and tomatoes are displayed. read more

Digitalization, automation, new materials. What will the future of the fruit and vegetable sector look like? At Fruit Logistica 2026, in the Startup World (Hall 3.1), 18 international startups from 11 countries will present their technologies. read more

The collaboration between Hazera and HM.Clause, both companies of the Limagrain Group, will be featured at Fruit Logistica 2026, scheduled from February 4th to 6th in Berlin. At the shared booth (Hall 11.2, A-31), the two companies will present a joint vision of the fresh produce sector, based on... read more

Accompanying nature through a varietal selection that evolves throughout the season, ensuring taste, juiciness, and balance at the optimal ripening moment. Elorina is the new brand of Op BioSikelia that brings to the market an organic blonde orange designed to express. read more

Full production for Tarocco oranges, while the Sicilian campaign for Navelina blonde oranges is coming to an end. First batches of late clementines, such as Hernandina and Nova, are starting. The marketing of Italian apples is going well, with the arrival of Granny Smith as well. read more

In the organized retail sector, the challenge of fresh produce is increasingly linked to the shopping experience and the healthiness of the product. It is in this context that the innovation presented by Oranfresh, as illustrated by the sales director Enrico Musumeci, comes into play. read more

The Mazzoni Group will participate in Marca Fresh at Bologna Fiere (booth Cico E58, pavilion 19). "The fair will be an important opportunity to plan the next marketing campaign for peaches and nectarines, with a strategic focus on the production of Ondine, a flat peach variety." read more

Op Agritalia will be present at Marca 2026 (Consorziodi Uva di Puglia stand, pavilion 19, stand C46), ready to show visitors the potential of a product capable of generating value thanks to consolidated quality characteristics and a progressively increasing consumer demand. read more

Dried fruit has increased its presence in retail assortments for several reasons over the years, primarily due to the desire as well as the necessity for a healthy and balanced diet. These products provide a good source of calories and well-being. read more

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Packaging is increasingly a communication tool and design plays a fundamental role. Del Monte is aware of this and has renewed its entire range of fruit juices, introducing a distinctive creative visual that focuses on exoticism, accompanied by a strong claim. read more

Vip, the Association of Fruit and Vegetable Cooperatives of Val Venosta, is the main supplier of organic apples in Europe, also thanks to the dedicated packaging plant integrated within the Juval cooperative. An example of innovation that ensures premium quality. read more

Apofruit confirms its participation at Marca (booth D/54-E/51, pavilion 19). The cooperative, which has concluded the celebrations for the 65th anniversary of its foundation, will showcase various proposals for gdo partners. Investments in varietal innovation for Candine Apples. read more

At the Marca Fresh (pavilion 19, booth C39), Naturitalia will present an assortment based on a network of over 3,000 farmers active in the cultivation of more than 10,000 hectares spread across 13 Italian regions. Among the novelties are the packaging of Italian strawberries dedicated to Valentine's Day. read more

Dole Italia confirms its participation for the second consecutive year at Marca Fresh, within Marca by BolognaFiere. read more

In the uncertain climate that accompanies the beginning of 2026, fruits and vegetables confirm their status as the cornerstone of Italians' dietary choices. Fruits and vegetables are leading a structural change in domestic consumption, becoming a symbol of a table oriented towards health and well-being. According to read more

Cora Seeds will be present at Marca, scheduled on January 14th and 15th at BolognaFiere (Hall 1G Stand E/6G). The Italian seed company will showcase several new products, including the "Malizioso" cocktail tomato, the "Corabell" midi plum tomato, as well as the range of "MaxiFresh" watermelons. "We are bringing new products to Bologna. read more

Eyes focused on Flia 2026: for twenty years the Fruit Logistica Innovation Award has been considered an indicator of future trends. Among the numerous applications received, two independent juries of experts have selected ten innovations that will be presented in dedicated exhibition areas. read more

The Italian bell pepper market is ready for a revolution. HM.CLAUSE is introducing two new varieties born in Sicily: MOZZAFIATO F1 (red) and SORPRENDOR F1 (yellow). read more

The obtaining of the IGP (Protected Geographical Indication) mark represents the beginning of a new phase for the agriculture of the Basilicata region for the Basilicata Strawberry: a product capable of meeting a growing demand for quality and healthiness. read more