The Macfrut team is reinforced with the appointment of Paolo Borgio as the Event Manager of the Fair. "I enthusiastically accept this new challenge," says Paolo Borgio. "Our goal is to make Macfrut an increasingly strong global hub for fruits and vegetables, expanding networking opportunities and..." read more

During the last edition of Fruit Attraction in Madrid, at the booth of La Linea Verde Vegetales Navarra, the companies of the Group stood out for a bold and innovative approach, attentive to changes and new trends in the industry. read more

Fruit Attraction 2025 closed its 17th edition with a record-breaking participation, both in terms of exhibitors and visitors. The next event is scheduled from October 6th to 8th, 2026 at the fairgrounds. read more

The technical days of the International Asparagus Days and International Berries Days have concluded in Bordeaux, organized by Macfrut, Befve&Co, and Interco Nouvelle-Aquitaine. There were over 125 exhibitors and 1200 visitors from more than 25 countries around the world. The focus was on... read more

The quantities of pumpkins are increasing and the decorative Halloween variety is also arriving on the market. The chestnut harvest continues, with the first varieties of Marone chestnuts arriving. The campaign for curly spinach is gaining momentum. There is a standstill in the persimmon production due to the temperatures. read more

The plain apple takes stock of the last years of activity and is preparing to face a period that is intense and full of challenges. Challenges that the MelaPiù consortium, with its 31 years of history, has chosen to take on in order to continue its commitment to quality and innovation. read more

The sales campaign started as usual in August with Gala apples, followed by the gradual introduction of other varieties to the markets. The philosophy of the consortium is to market each apple at its optimal moment to ensure the highest quality. read more

Offering innovative and sustainable solutions to help improve the quality of fruits and vegetables. AgroFresh, specialized in post-harvest technologies, presented some of its proposals at Fruit Attraction 2025 to protect quality, reduce food waste, and enhance. read more

The appointment is now well-established and, in some ways, indispensable. The seasonality of fruits and vegetables is enhanced by impactful exhibitions, particularly theatrical and scenographic ones capable of capturing the consumer's attention, arousing curiosity, and putting the spotlight on. read more

It is not only climate change and curiosity that are bringing exotic fruits closer to Italians: there is also the strategy of brands to offer a wider range of products, including tasty, nutritionally beneficial, and versatile options. read more

The quality of the Melinda product for the 2025/2026 campaign is expected to be excellent, as emphasized by Ennio Magnani, a member of the Melinda Consortium's Board of Directors: "The quality of this year's product is excellent, and I'm not saying this as a formality, but because it is the reality of the situation." read more

On the occasion of Fruit Attraction, Fresh Del Monte launched a spectacular activation in the Madrid metro to celebrate Del Monte Honeyglow bananas. A sensory journey dedicated to taste and quality. read more

Nova Siri Genetics, a research and innovation company specialized in strawberry and small fruit varieties, also participated in Fruit Attraction this year. Nicola Tufaro, a breeder at Nsg, tells us about the new proposals and growth strategies. What new developments did Nova Siri Genetics present this year? read more

In the Sibari Plain, the pomegranate campaign of Op Agricor from Corigliano Rossano (Cosenza) has started, marketed in Italy and abroad under the Gallo brand or under the distributor's brand. "The start is exceptional from a quality point of view," guarantees the president. read more

The Fruit Attraction fair represents a strategic moment, coinciding with the conclusion of the previous campaign and the beginning of the new one. "It is precisely in these days that we are finishing our Golden Delicious, which we now cover all year round, while the new [variety] arrives," read more

With a successful season behind and optimistic forecasts for the future, Pink Lady Europe is gearing up for a significant evolution in its communication strategy, aiming to strengthen the emotional bond with consumers. The past season ended with a growth of read more

The new corporate identity and international interest in premium varieties, also the subject of club projects, such as kiwi and table grapes. This is the legacy of Fruit Attraction for Naturitalia, which participated in the 2025 edition. "The goal is to strengthen the presence. read more

At Fruit Attraction, Del Monte Italia and Spreafico have announced a strategic partnership: Spreafico will lead the commercial development of Del Monte branded products in the Italian market, across all distribution channels in Central-North and Sardinia. A win-win agreement. read more

Cpr System strengthens its presence in Spain and completes the renewal of its reusable crates for fruits and vegetables, confirming a growth trend for the sector both in Italy and on the Iberian Peninsula. Present on the Spanish market for five years with Cpr Iberia, read more

Sorry, I don't understand the content of your message. Could you please provide more context or clarify your request? read more