Crunchy, juicy, and refreshing, with a renewed and impactful visual identity, Joya® the Italian red apple continues to be the ideal choice for consumers looking for energy, pleasure, and daily well-being. read more

The Great Italian Beauty, the business network that brings together six historical productive realities of the national fruit and vegetable landscape (Odorizzi, Coofrutta, Joinfruit, Op Geofur, Bergonzoni, Frutta, Perusi) will be present at Macfrut 2025 (Hall B2, booth 01), playing a leading role. It will animate, read more

The campaign for Sicilian netted melons is proceeding at a good pace, similar to the one for strawberries in Southern Italy: the less sought-after Campania and Sicilian varieties compared to the popular Sabrosa under the Candonga Lucana brand and Inspire Matera. There is a high demand for eggplants, while demand for read more

Vegetable and fruit excellences from the most renowned areas of the country, premium national and international projects, supply chain initiatives: Alegra Group confirms its presence at Macfrut 2025 (Hall D3, Stand 116) where it will present some novelties. Debut for the summer marketing campaign and the new slogan. read more

Dole Italia will once again be a protagonist at the 42nd edition of Macfrut, scheduled from May 6th to 8th at the Rimini Expo Centre. An ideal context to enhance the company's identity and its latest communication campaign Doooolè! La Frutta col gusto esclamativo. read more

The collaboration between Frullà and Pink Lady is being strengthened, a successful co-branding that combines the specialist in fruit smoothies with the apple "with the heart-shaped sticker". read more

The campaign of Spanish medlars is starting, with increasing quantities of Sicilian Retati melons. Good quality and high quantities for strawberries, with a growing interest in Lucanian varieties; also, high quality for asparagus. The campaigns are coming to a conclusion. read more

The success of Ribera Dop oranges continues to grow: in the 2024-2025 season, there was an 11.4% increase in sales compared to the previous year, consolidating a positive trend. The data was announced by Salvatore Daino, president of the Protection Consortium. read more

New Yoga. The innovative proposal from the brand, an icon of fruit juices, is called Yoga Fruit pro 20g, a juice designed for health-conscious and wellness-oriented audience, but above all for those who love to exercise and stay active. read more

The new wind blowing in Brussels on sustainability issues is well received by different industry associations. However, there are still several important issues on the table that could boost the fruit and vegetable sector: from the issue of the possible revocation of many active ingredients to the new developments. read more

A new campaign for "retati" melons has started, with the Sicilian product already on the market. Thanks to the mild climate in March and April, Sicily boasts the earliest production in Europe, with a one-month advance compared to other continental cultivations. Cultivated in the region... read more

Italian supermarket Italmark (Selex) in Carpenedolo (BS) has been renovated following damage caused by extreme weather events 18 months ago. The store covers a total area of 2,476 square meters, with approximately 200 square meters dedicated to fruits and vegetables, offering a new look as reported in Gdoweek. read more

Apofruit has recently completed the settlement of the autumn 2024 campaign for the apples delivered by members from the Trentino region, which represents a significant portion of the cooperative's production. Over 7,000 quintals of autumn apples were delivered from this area. read more

With about 30 thousand tons of kiwis marketed, the campaign of the Northern Hemisphere kiwi Jingold has essentially ended. read more

Santàl launches Santàl Fruitz!, a new line of lightly sparkling non-alcoholic fruit drinks. The brand from the Lactalis Group, targeting the fruit-based beverage market, expands its portfolio by entering the aperitif world. A range of zero-alcohol products, read more

Euro Company takes the press to discover Fermello, a line of fermented plant-based products made from dried fruit. "Today the market for plant-based cheeses for our company is worth about 1 million euros," explains Claudio Rosti, sales manager of Euro Company. read more

After the initial tests that brought the Vipa Roma apple to Umbria for pairings with local excellence products, now the Val Venosta Fruit Cooperatives Association is relaunching the Applepairing project in the fruit and vegetable departments of retail outlets. read more

Acqua Sant'Anna expands its range of products with the launch of SanFruit, a new line of refreshing and thirst-quenching drinks that combine the lightness of Acqua Sant'Anna with the natural goodness of fruit. The three flavors available are Orange Carrot Lemon, Red Fruits, and Mixed Fruits. read more

Tuesday, May 7, 2025, from 12:00. Stand B5-D5 Calabria Region read more

The fourth edition of the Open Day of Nova Siri Genetics (Nsg) represented an important opportunity to share content, discover the work in the laboratories and experimental fields of the Nsg research center in Policoro (MT), as well as to create a useful relational network. read more