Developing premium, local products that can address climate challenges, enhance resistance to certain diseases, and ensure a unique taste experience. With these goals in mind, the Mas.Pes project was born. It is a collaboration between Agribologna, Ri.Nova, University of Bologna, and... read more

An apple mousse with apple chunks. An innovative and versatile product, ideal both as a high-quality base and as an ingredient for further transformations in the food and beverage industry. It is one of the latest proposals by Vog Products for the foodservice sector. read more

Today, June 11th, marks the beginning of the 2025 campaign for Romagna Igp Peach and Nectarine. The new season starts on a positive note, with a recovery in consumption and fruits that fully meet the production specifications. The approved varieties are distributed according to a schedule. read more

New partnership between Voge Warner Bros Discovery Global Consumer Products in conjunction with the highly anticipated release of the Dc Studios' Superman movie in theaters and Imax cinemas internationally starting from July 9, 2025. Giga apples will be featured in an engaging way. read more

Convenience, effective communication, focus on certain products, and comprehensive consumer information. These are the assets on which Todis (Iges srl-Pac 2000A Conad) develops its fruit and vegetable department, which plays a central role in its stores. In several articles, we have told you about some. read more

Prices always high for cherries: the Ferrovia della Puglia cultivar and the first Italian Durone cherries have entered the market. The new campaign for Sicilian table grapes has started early, with the Vittoria and Black Magic varieties. There is a growing demand for watermelons. The sale of melons has also begun. read more

Vipra strengthens collaboration with EcorNaturaSì. An alliance that has brought new varieties of organic apples to the sales points, enhanced by activities such as tastings and informative materials. "Today, more than ever, the sales point is crucial. We must act there to make our presence visible." read more

"Our goal? To reach 500 hectares by 2030, establishing ourselves as one of the leading European companies in the production of organic avocados. A milestone that we intend to achieve through regenerative farming practices - based on soil respect - and" read more

Digitize the productive management of kiwi through the development of a dedicated Decision Support System (DSS-Kiwi) for the cultivation. Quality Kiwi was born, a project promoted by Apofruit Italia, with the contribution of Ri.Nova, Crea, and scientific and technological partners. read more

Trend reversal for domestic consumption of fruit and vegetables: in the first quarter of 2025, there is a 2% increase compared to the first quarter of 2024, reaching approximately 1.29 million tons. The value generated from purchases reaches 3.15 billion euros, a 5% increase, supported by a rise in. read more

Italy confirms itself as a global player in the industrial tomato sector, a sector that, despite facing new challenges, continues to innovate and generate value. In the latest episode of #freshtalks, Alberto Achilli, key account manager for industrial tomatoes in the central-northern region, discusses this topic. read more

Italian production of netted melons is on the rise, with smooth melons also starting to be sold. Cherry production is at its peak, but prices are still high and are slowing down demand. Apricots are off to a slow start, as their quality is not yet at good levels. read more

Positive balance and accounts in order for the Cesena Fruit and Vegetable Market, which closed 2024 with a turnover of over 1 million euros (+11%). The Assembly has confirmed Alessandro Giunchi at the helm of the company for the next three years. "For's balance sheet is healthy, with read more

The first self-service TuDay Conad supermarket debuted in Olbia (Sardinia), located inside the Conad Self 24 service station. It is a retail store designed to offer maximum flexibility, accessibility, and quality, operational 24 hours a day, 7 days a week, designed to read more

Productive dynamics, consumption trends in Italy and in Mediterranean countries, and varietal innovation will be the key topics of the first symposium of the Melon Mantovano Igp, scheduled from July 22 to 24 in Mantova. The event is organized by the Consortium for enhancement and protection. read more

The new glue is the key element that makes the paper label applied to Zespri kiwis compostable. Developed in collaboration with Sinclair, it has been progressively applied since last year on green and yellow kiwis marketed worldwide by the multinational. read more

Developing and marketing sustainable biological fungicides for post-harvest use to meet the strong demand driven by Green Deal policies. This is the goal of the collaboration between Biotalys (Euronext-BTLS), an AgTech company that develops solutions for read more

Intermediate resistance to ToBRFV, excellent shelf-life, elegant cluster with intense red fruits, cost-effective labor optimization, quality Made in Italy production. These are the main characteristics of TIPM24-3104, the new cherry tomato resistant to Tomato Brown Rugose Fruit. read more

In the last season, the Ribera Dop Orange has achieved excellent results, as highlighted by Paolo Parlapiano, sales and marketing manager of Parlapiano Sicilia, whom we met at the Macfrut 2025 stand. Despite the season ending a month ago. read more

Good start for watermelons, with quality noticeably improving. Cherry prices significantly down: sales of Italian cultivars Giorgia and Ferrovia have begun. The campaign for Italian netted melons is progressing smoothly: new production from Northern Italy has started. Green beans are available. read more