#Repartofresh. Convenience the driver of Spesa Facile by Cia-Conad
The Spesa facile format was launched five years ago by Cia-Conad to provide consumers with an every day low price proposition. “It is a sign that responds directly and very effectively to the need for convenience," explains Cia-Conad network assistance director Federica Corzani. With the opening of Quarto d’Altino we are up to 15 sales outlets”.
How is the fruit and vegetable sector organised in the Spesa facile stores?
“Fruit and vegetables in the Spesa Facile stores follow the same lines as the rest of the Cia-Conad network. A priority focus is given, in addition to quality assurance, to convenience compared to the main competitors in the area. Convenience that translates into a better price, but without ever compromising on quality or the choice of second-rate products.
Fresh Point Magazine is a magazine aimed at professionals in the fruit and vegetable market. It covers topics related to market flows, from field to retail trade, examines market expectations and promotes its development from a Mediterranean perspective, but also taking into account markets and products from other countries.
The magazine is available in two languages: English and Italian. The digital edition, Fresh Point Digital Magazine, is an innovative version of the printed magazine that covers topics such as innovation, promotion, logistics, and packaging.