The USA Bouquet Company, a manufacturer and distributor of U.S.-made fresh-cut floral bouquets and arrangements, hires Shaunn Alderman as an account executive. "Shaunn brings a valuable perspective to the sales position because of her years of writing about marketing and merchandising in
read more

Classic crop management for farmers has been mainly aimed at three areas: irrigation, nutrition, and crop protection. These are important, but according to Jose Nolasco, the Head of Research and Development for Bionutrition at Rovensa Next, they are not the main challenge of the greenhouse farmer… read more

At the meeting on spraying technique organized by Vertify and Glastuinbow Nederland, Caroline van den Hoek from Syngenta didn't hide the challenges growers are facing when it comes to spraying - especially considering the increasingly fewer options out there. The event hosted a series of eight
read more

Pheno Geno Roses gifted the City of Belgrade with 2,400 rose plants planted in Manjež Park, in front of the Palace of Justice, and in Topčider Park. Planting was carried out in cooperation with JKP "Zelenilo-Beograd" and with the presence of the ambassador of the Kingdom of the Netherlands.
read more

P.L. Light Systems has expanded its North American sales team to support their growing customer base. Gustavo Barahona is the newly appointed Regional Sales Manager for Western Canada/USA and Latin America. Gustavo brings a wealth of experience in Crop Science, Precision Ag and Ag IoT—backed
read more

The Pennsylvania Horticultural Society unveiled the 2024 PHS Philadelphia Flower Show titled "United by Flowers." The 195th PHS Philadelphia Flower Show will be held until March 10, 2024, at the Pennsylvania Convention Center. The indoor event allows flowers to bloom and be showcased in so many
read more

If the name Skagit Valley sounds familiar that's because it probably is. The verdant valley in Washington produces everything from cheese and beer to garlic and berries. Seafood is plucked from the sea and served up fresh and all-you-can-pick blueberry farms dot the landscape. The edible bounty
read more

Ken Turrentine is the next president of McHutchison and Vaughan's Horticulture. He previously served as a key account sales manager and western regional sales manager for Vaughan's Horticulture from 2019 to 2022. Ken Turrentine is the next president of McHutchison and Vaughan's Horticulture "I'm
read more

The Society of American Florists (SAF) is pleased to announce Maura Kenny as Director of Development. In her new role, Kenny will lead the organization's efforts to connect industry suppliers with the SAF audience through membership, sponsorships, exhibits, virtual and print ad spaces, sponsored
read more

From 13-15 March, HortEx Vietnam will commence its 6th edition at the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City, Vietnam. The exhibition is set to welcome some 150 companies (200 brands) from 25 countries and an expected to welcome around 8.000 trade visitors from
read more

The Pennsylvania Horticultural Society (PHS) announces the winners at the 2024 Philadelphia Flower Show, "United by Flowers." Inside the Pennsylvania Convention Center, this year's Flower Show is in full bloom through March 10, 2024, bringing together visitors from across the nation to show how
read more

Amigo Plant expanded its range with the so-called 'Elephant Trunk,' a unique succulent that has emerged from crossbreeding within the South African Cotyledon genus to its range. The plant stands out for its surprising shape, reminiscent of the graceful trunk of an elephant. The inspiring name
read more

The Society of American Florists (SAF) is pleased to announce Maura Kenny as Director of Development. In her new role, Kenny will lead the organization's efforts to connect industry suppliers with the SAF audience through membership, sponsorships, exhibits, virtual and print ad spaces, sponsored
read more

Qatar Airways is collaborating with Dronamics to enhance its fresh produce transportation capabilities. The partnership focuses on the trial use of drones for the delivery of fruits, vegetables, and flowers, aiming to expand the airline's business in this sector. To support this initiative,
read more

Longtime FloraCraft® team member Dondi Richardson has become a certified florist through the Great Lakes Floral Association. Endorsed by the National Alliance of Floral Associations and recognized nationally, GLFA's certification program covers all aspects of professional floristry, and those
read more

During the week of March 11 through 15, nine breeders will introduce to the world, from the Bogotá Savanna, the new varieties of dianthus that will become trendy for the upcoming season. "Breeders have placed dianthus in the spotlight of innovation at a worldwide level. Given the fact that
read more

During the AIPH Spring Meeting in Qatar, organizers of the International Horticultural Expos presented their progress reports at AIPH's International Horticultural Expos Conference. The AIPH officially approves horticultural expositions, which serve as a platform for showcasing the latest
read more

If the name Skagit Valley sounds familiar that's because it probably is. The verdant valley in Washington produces everything from cheese and beer to garlic and berries. Seafood is plucked from the sea and served up fresh and all-you-can-pick blueberry farms dot the landscape. The edible bounty
read more

Join us for a Women in Horticulture interview with Leigh Geschwill, one of the owners of F&B Farms and Nursery (a family-owned and operated business in Oregon, United States). Hear her journey of nurturing a family business where she balances the roles of business owner and industry leader. Hear
read more

The FX market is currently experiencing a period of remarkable calmness, with the Pound displaying an unexpected level of stability. According to Joseph Capurso, Head of International and Sustainable Economics at Commonwealth Bank, "Implied volatility is particularly low in GBP, at close to the
read more