Meet the products entered for the Fresh Market Award 2026
Discover the products and innovations competing for market recognition at Fresh Market 2026 — new varieties, fresh-produce concepts and solutions created for the fruit, vegetable and flower sector.
Cast your vote — Readers’ Choice Award 2026
One vote per person. Choose your favourite candidate product below and confirm. Scroll down to read about all six entries.
How the Fresh Market Award works
- The award promotes products and innovations for the fruit, vegetable and flower sector.
- Results reflect the votes of the market, not the opinion of an expert jury.
- From all valid entries, the editorial team may select a maximum of 10 nominated products.
- Two voting paths: Fresh-market.pl Readers’ Choice Award 2026 (online reader vote) and Fresh Market Award – Product of the Year 2026 (vote of event participants).
- Participant voting and the announcement of results take place on 24 September 2026, during the Cocktail Dinner Party.
The products below are candidate products — entries submitted to the Fresh Market Award 2026. Entries closed on 17 August 2026.
Products entered for the Fresh Market Award 2026
Six entries, presented in the order submitted by the companies.
Candidate products in detail
MiniGu®
MiniGu® brings a fresh perspective to the cucumber category. Developed through the collaboration of Ecoinver and easyQs®, it combines innovative genetics with expertise in year-round production. The result is a distinctive mini cucumber for consumers who want a convenient, healthy and enjoyable snack: extra-crunchy, juicy and refreshing, with smooth skin that requires no peeling — simply wash and enjoy. Its compact size makes it easy to take to work, school or on the go, while reliable twelve-month availability supports consistent retail programmes. The concept addresses key market trends such as healthy snacking, convenience, freshness and lower food waste. Building on the success of easyQs® in Germany, the UK and Spain, MiniGu® is an accessible, ready-to-eat proposition that creates added value for consumers, retailers and growers.
About the company
Founded in 2007 in Almería, Spain, Ecoinver is a family-owned producer and marketer of fresh vegetables. It grows its own crops and develops specialities tailored to changing consumer needs, and is particularly recognised for mini cucumbers. Its portfolio also includes cucumbers, courgettes, peppers, aubergines, tomatoes and selected exotic vegetables.
Titbit RTE Avocado
Titbit Ready-to-Eat Avocado makes avocado quality more reliable from supply chain to kitchen. Each fruit is protected by a natural, vegan coating that is invisible to the eye and undetectable by smell or touch. This breathable layer slows water loss, helping the avocado remain attractive, resilient and ready to eat for up to eight days. According to the submitted product information, the solution can reduce waste by around 50% and markdowns by more than 50%, while giving consumers more time to enjoy the fruit. Sea freight lowers logistics costs and carbon impact compared with air transport, while preserving the flavour of fruit allowed to mature on the tree. Reliable year-round availability completes a proposition combining convenience, appearance, sustainability and consistent eating quality.
About the company
Titbit is an avocado importer focused on dependable quality and year-round availability, developing its post-harvest technology in-house. Its offer is built around ready-to-eat fruit, careful supply management and solutions that improve performance throughout the value chain, helping customers reduce waste, markdowns and logistics impact.
Colourful Radishes
Colourful Radishes by Hazera transform a traditional root vegetable into a visually striking, premium product. The range brings together four distinctive varieties: deep-purple Purpella, white Whitella, red-white marbled Blushella and classic red Florella. Their colour contrast makes the product stand out on shelf, supports impulse purchasing and can encourage consumers — including children — to reach for vegetables more often. The line keeps the fresh, crisp character expected from radishes while offering naturally occurring nutrients such as vitamin C, potassium and fibre. With high water content and low energy value, it fits modern interest in colourful, fresh and lighter food choices. For growers and retailers, the concept combines attractive presentation with productive varieties, repeatable quality and extended post-harvest performance.
About the company
Hazera is an international vegetable seed company combining decades of breeding experience with a strong global presence. Its portfolio covers tomatoes, peppers, cucumbers, onions, carrots and radishes, and it works closely with growers, supporting variety selection and cultivation throughout the crop cycle.
SWICY F1
SWICY F1 is a distinctive kapia-type pepper for growers and consumers who want something beyond the familiar sweet profile. Its elongated, conical fruits reach approximately 20–22 cm and ripen to an intense dark red with an attractive gloss. Thick, juicy walls deliver the satisfying texture associated with kapia peppers, while the flavour combines gentle sweetness with a moderate, pleasant heat. This half-sweet, half-hot balance makes SWICY F1 a versatile ingredient for fresh dishes and cooking. The early variety has strong vigour, short internodes and good leaf cover, is suitable for tunnel and open-field cultivation and shows useful adaptability, including tolerance to temporary temperature drops. Intermediate resistance to TSWV further supports crop management.
About the company
Yuksel Seeds is a global vegetable seed company headquartered in Türkiye. For more than 35 years it has combined breeding, research and seed production to develop varieties adapted to different growing regions, focusing on yield, quality, flavour, disease resistance, shelf life and adaptability.
TEGANUMA RZ F1 Tomato
TEGANUMA RZ F1 responds to the everyday challenges facing pink tomato growers: changing climate, disease pressure and demand for consistent quality. The variety produces attractive, uniform pink fruits valued for appearance, freshness and commercial performance. Regular fruit set and balanced plant growth help deliver predictable results throughout the season, even in demanding weather. It shows particular strength during high temperatures and variable weather, supporting continuity of supply. One of its most important features is high resistance to tomato brown rugose fruit virus (ToBRFV), a major threat to modern tomato production; this contributes to greater crop security and helps reduce production risk, although preventive measures and strict greenhouse hygiene remain essential.
About the company
Rijk Zwaan is an independent, family-owned fruit and vegetable breeding company active in more than 100 countries. It develops high-quality seeds and varieties for professional growers, focusing on flavour, quality, yield and resistance to diseases, pests and changing climate, with a substantial share of its workforce dedicated to R&D.
YOOM® Délice
YOOM® stands apart as the tomato born black. Unlike a conventional tomato that begins green and later turns red, YOOM® is dark purple-black from fruit set and stays dark on the vine. Anthocyanins created naturally by the plant produce shades from near-black to deep purple with orange accents. Ripening becomes visible on the skin: a red-orange flame along the side and a star beneath the calyx indicate the optimum eating point. Cut open, the contrast between dark skin and colourful flesh gives YOOM® an exotic look. Its flavour is led by umami rather than sweetness: refreshing and balanced. Crispness, juiciness and firm texture stay strong after harvest. Best enjoyed as a snack or in cold dishes, it turns an everyday tomato into an accessible gourmet experience.
About the company
Den Berk Délice grows premium specialty tomatoes across 130 ha of own greenhouses in Belgium and Morocco, active in 15 European countries as a fresh retail partner. Innovation is central, with more than 200 tests each year on varieties, packaging and shelf life, and an in-house category management team that conducted over 40,000 store visits in 2025.
How the winners are chosen
Fresh-market.pl Readers’ Choice Award 2026
- Online vote of fresh-market.pl readers
- One vote per person
- The product with the highest number of valid votes wins
Fresh Market Award – Product of the Year 2026
- Vote of Fresh Market 2026 participants
- 24 September 2026, during the Cocktail Dinner Party
- One vote per participant; the winner receives the title and the statuette
Second and third place receive commemorative plaques; the remaining products may receive a diploma of distinction.
Product descriptions and company information come from the entry forms submitted by the companies to the Fresh Market Award 2026. Photographs were provided by the companies. Terms, deadlines and the selection procedure are defined in the Competition Regulations. Organiser: KJOW Sp. z o.o.