The German company Food Freshly will be showcasing pre-cut apple slices as a substitute for whole apples in school meals at this year's Fruit Attraction. This concept has been in practice for over 15 years in countries like the US and Canada and is currently being introduced to European markets. read more

The latest projections from the USDA for 2025 indicate that there will be higher production levels for apples, pears, walnuts, and grapes. On the other hand, lower yields are expected for peaches, cranberries, and table olives. California's table grape production is forecasted to remain the same as last year, while Washington's apple harvest is anticipated to reach a record-breaking 8 billion. read more

Equifruit has been named one of Canada's top growing companies by The Globe and Mail for a fourth year in a row. Ranked #174 with a growth rate of 195 percent, this is the company's highest position on the list so far. "We're so proud to be included again on this year's list," says Jennie Coleman. read more

Banana biomass, a by-product of banana cultivation, is currently being repurposed into a horticultural substrate by Southeastern Fiber Corporation, a biotechnology company located in North Carolina, USA. CEO Christopher Curzon discusses the company's efforts and the unique qualities of their banana-based product. read more

Equifruit, the market leader in Fairtrade-certified bananas in North America, has been recognized as one of Canada's top growing companies by The Globe and Mail for the fourth consecutive year. With a growth rate of 195 percent, the company has secured the 174th spot on the list, marking its highest position to date. read more

Equifruit, the market leader in Fairtrade-certified bananas in North America, has been recognized as one of Canada's fastest-growing companies by The Globe and Mail for the fourth consecutive year. With a growth rate of 195 percent, Equifruit is ranked 174th on the list, marking its highest position to date. read more

So far, as reefertrends reports, Mexico has been exclusively supplied with oranges from the United States. This market opening is therefore a strategic step for Chile, as it gains access to a market with more than 100 million consumers. read more

At the Canadian Greenhouse Conference 2025, Metazet will be introducing the FormFlex® FormBase growing gutter to the North American market for the first time. FormBase was first launched last year at GreenTech in the Netherlands and is specifically designed to meet the current, more stringent hygiene standards in greenhouse operations. read more

The citrus sector in Southern Portugal's Algarve region is getting ready to launch a promotional campaign aimed at increasing the international presence of the Algarve Protected Geographical Indication (PGI) label in Spain, France, Germany, and Canada, as reported by AlgarOrange, the regional association of citrus producers. read more

The Guatemalan avocado industry is at a crucial point in its efforts to enter the U.S. market. Francis W. Bruderer, the president of Anaguacate, has stated that the Working Plan has been signed, but final approval from the USDA is still pending as they have not yet conducted a field inspection. read more

Whether you are a Navel orange producer in Spain or South Africa, or an avocado grower in Mexico or Peru, there is one common issue that affects all of these regions – water scarcity. Water is now in short supply, especially for water-intensive crops like citrus and avocados, making it a growing concern. read more

Kissabel, a trademarked trio of apple varieties with colored flesh that ranges from bright pink to deep red, is ready to continue its "disruptive" commercial strategy to attract new, young customers in Europe and North America. read more

South Africa's agricultural exports to the United States increased by 26% in the second quarter of 2025, reaching US$161 million, despite concerns about possible tariff increases and market access. Data from the Agricultural Business Chamber of South Africa (Agbiz) indicated that citrus, wine, fruit juices, and... read more

That Flower Feeling (TFF) has announced a new milestone: TFF is now a fully independent, freestanding entity—no longer administered by CalFlowers. This transition signals a new era for the floral sector and opens critical opportunities for industry-wide support and engagement. After five years read more

In the last ten years, the cultivated area for tomatoes in Spain has remained between 43 and 47 thousand hectares, with a production of 4-5 million tons. Two-thirds of the production goes to the industry, while 1.5 million tons are used for the fresh market. Domestic consumption has decreased to 12 kg per capita. read more

Ontario Growers Supply has teamed up with A&L Laboratories and A&L Biological to offer cutting-edge gardening products to the public. A&L is the largest private agricultural research laboratory in Canada, located in London, Ontario. Its products and services are globally renowned, but this partnership will make them more accessible to customers. read more

The Montreal-based Planteva Farms has announced two significant achievements: the first closing of $2.75 million as part of its $4.5 million seed round, and a strategic partnership with the Swedish cultivation technology supplier PlantVation AB to introduce a Seedling-as-a-Service model across North America. read more

At the request of Procomer and the Costa Rican ministries, Pafru S.A. is participating in this year's Fruit Attraction in Madrid for the first time, with an exclusive presentation in the conference room above Hall 12. The focus of the presentation will be on the new varieties and consumer demand. read more

"Industries of avocado in Mexico are still very fragmented and lack institutionalization," according to Pedro Somarriba, President of Avoworks. Despite having a value of approximately $6 billion in the U.S, the sector operates in a manner similar to small, family-owned businesses, presenting significant opportunities for scaling up. read more

Euro Plant Tray (EPT) is an initiative established by stakeholders from various sectors of the European floriculture industry. The goal is to introduce a range of reusable plant trays with the support of a shared pool system. Royal FloraHolland has been a partner in this initiative since the beginning of 2023. read more