Albert Heijn: more discounts, more local produce

Dutch supermarket chain Albert Heijn has introduced weekly bonus offers on locally grown, seasonal produce, as part of a plan to increase its focus on fresh fruit and vegetables and to offer extra benefits and discounts to its customers.

The move is part of Albert Heijn’s Better for Nature & Farmers programme, which aims to support the evnironment, animal welfare,

More. Go to the article

Fruitnet.com

Eurofruit is a leading magazine for buyers and suppliers of fresh produce in Europe and the Middle East. Its global network of editors, reporters, and correspondents, publishing ten issues per year and daily online news, provides international fruit and vegetable trade with the latest information and analysis, covering innovations in all areas of the industry.