EverCrisp sales soar
Promotions are paying off for Superfresh Growers with EverCrisp apples.
The Washing State-based company is supporting its US domestic market sales with a strong EverCrisp marketing programme this season.
This includes PoS materials for retailers and an in-house marketing team offering merchandising support.
The results are overwhelmingly positive, according

Eurofruit is a leading magazine for buyers and suppliers of fresh produce in Europe and the Middle East. Its global network of editors, reporters, and correspondents, publishing ten issues per year and daily online news, provides international fruit and vegetable trade with the latest information and analysis, covering innovations in all areas of the industry.