Don't let the Lamb Hass campaign suffer from haste
The Valencian Association of Farmers (AVA-ASAJA) and the Association of Avocado Producers (ASOPROA) urge the whole sector -farmers, commercial operators and distribution chains- to "work with seriousness and professionalism to achieve a campaign of the Lamb Hass avocado variety without haste and with the optimum degree of ripening of the fruit, so that
they will be able to produce the Lamb Hass avocado without haste and with the optimum degree of ripening of the fruit, so that
they will be able to produce the Lamb Hass avocado without haste and with the optimum degree of ripening of the fruit.

"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.