WAO organises the biggest European summer campaign ever.

2026-06-11 14:00

The World Avocado Organisation (WAO) has officially launched its most ambitious European summer consumer campaign to date, titled 'Make Wellness Joyful with Avocados'. This represents a significant milestone in its integrated marketing approach as the organisation celebrates its 10th anniversary.

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Eurofruit is a leading magazine for buyers and suppliers of fresh produce in Europe and the Middle East. Its global network of editors, reporters, and correspondents, publishing ten issues per year and daily online news, provides international fruit and vegetable trade with the latest information and analysis, covering innovations in all areas of the industry.

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