Dole Italy, promotional activities in wholesale markets
Dole Italia will launch a high-visibility promotional activity in some wholesale fruit and vegetable markets. The protagonist will be its branded vehicle, recognisable by a giant Banana Premium: the pickup will be positioned at the entrance to the central aisles of the structures. The tour
After the start in Bergamo, at Bergamo Mercati, the tour will continue in the
Fresh Point Magazine is a magazine aimed at professionals in the fruit and vegetable market. It covers topics related to market flows, from field to retail trade, examines market expectations and promotes its development from a Mediterranean perspective, but also taking into account markets and products from other countries.
The magazine is available in two languages: English and Italian. The digital edition, Fresh Point Digital Magazine, is an innovative version of the printed magazine that covers topics such as innovation, promotion, logistics, and packaging.