Hortifrut introduces on-the-branch blueberries in Europe.

2025-07-29 09:00

Hortifrut has announced that NaturAll, the first "on-the-branch" blueberry, is now available in Europe. The concept, which was launched at last year's Fruit Attraction in Madrid, is inspired by products such as vine tomatoes. It keeps the fruit attached to the stem, prolonging its shelf life.

More. Go to the article

Fruitnet.com

Eurofruit is a leading magazine for buyers and suppliers of fresh produce in Europe and the Middle East. Its global network of editors, reporters, and correspondents, publishing ten issues per year and daily online news, provides international fruit and vegetable trade with the latest information and analysis, covering innovations in all areas of the industry.

Add comment

Commentary option available only for users with a subscription purchased