"It's no longer about competing with growers or other breeding programs: the opportunity is simply that big."

2025-09-24 00:00

With the demand for blueberries increasing year-round and the supply still struggling to keep up, breeding company Fall Creek sees an unprecedented opportunity for growth. Strategic timing of harvests in South Africa, Zimbabwe, and Namibia could help bridge the annual supply gap, while introducing new high-performing varieties.

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