Star quarterback Caleb Williams has made an investment in Fruitist.

2025-09-24 00:00

Fruitist has announced a new partnership with 888 Midas, a strategic investment firm founded by quarterback Caleb Williams. 888 Midas has joined the company's list of investors, providing additional support for the expansion of the berry brand. Established in 2024, 888 Midas specializes in investing in early- to growth-stage companies.

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