"Building up a brand is much more than sticking a label on a fruit"
The tomato season is entering its final stretch in Almeria. "It has been a difficult campaign, with product shortages, but with good prices, and with the threat of the Brown Rugose Virus," says Jordi Ballester, manager of the company Let It Out Food Creativity, who has devoted his life to the development of tomato varieties, and who founded this company in the middle of the pandemic.
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