New Edeka campaign shows: More sustainability in shopping does not have to be expensive
Edeka's new sustainability campaign starts on 20 March. The accompanying TV commercial shows a ballerina playfully prancing through the store on pointe shoes. The core message: just as effortlessly as the ballerina, Edeka customers can also keep their ecological footprint small in a figurative sense. Because more sustainable food at a favourable price
Fruchthandel is a global media company located in Düsseldorf, Germany. The company's main focus is on fresh fruits and vegetables, covering everything from planting and cultivation to distribution and consumption. With its roots dating back to 1916, Fruchthandel has a long history of providing expert and timely information on the topic of fruits and vegetables through its flagship magazine, "Fruchthandel Magazin". In addition to the weekly publication, the company also offers special national and thematic editions, an industry guide, and a daily newsletter, "Fruchthandel Newsmail".