Lidl: retailers must make F&V packaging more attractive

2023-05-15 11:00

Lidl has called on other British supermarkets to follow its lead and introduce packaging design changes to help make fruit and veg more appealing to children.

The discounter made its call after it saw sales increase by over a third on its specially designed Oaklands Funsize fruit range, which was first introduced in 2017.

Lidl claims to be the first British

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