Macfrut 2025 has opened in Rimini: a global hub for innovation and collaboration in the fresh produce industry.

EastFruit is an analytical platform that helps in the development of the fruit and vegetable business. The main goal of this platform is to increase the incomes of producers through more efficient production, storage, processing and marketing of fruits and vegetables. EastFruit is a center of knowledge and experience for all participants in the fruit and vegetable market in Eastern Europe, the Caucasus and Central Europe.

The portal is aimed at fruit and vegetable producers, small and medium farmers, producers of fruit and vegetable juices, fruit and vegetable processing, exporters, importers, supermarket chains, suppliers of seedlings, seeds, technologies and equipment, as well as associations and unions of fruit and vegetable producers, state structures and suppliers of services and products for the agricultural sector. In short, for all participants in the fruit and vegetable business.