‘Make produce sexy,’ says AMFRESH

Supermarkets’ fresh fruit aisles must be made more appealing to drive consumers to the category and reverse falling sales, says the UK’s top fruit supplier to retailers.

Speaking at Festival of Fresh (FOF) 2023 last week (21 June), AMFRESH’s marketing manager Carolina Palomo said fruit consumption is down this year in the UK (-7 per cent), US (-4 per cent), Spain (-12 per

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