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"If we want tropical fruit to become popular, we need to be willing to think in terms of branding."

2025-09-08 00:00
Source: Freshplaza.com
At the Tropicals Congress 2025 in Antwerp, Henry Robertson, category manager at Perfection Fresh Australia, delivered a presentation on the increasing popularity of Calypso® mango in the Australian market. During his session, Henry emphasized the significance of brand building, highlighting Calypso as a successful example.

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Freshplaza.com
Freshplaza.com

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