Melones el Abuelo the original flavour and essence of the melon
Melones el Abuelo launches its promotional campaign for piel de sapo melons under the claim "Inicios" (Beginnings). An exaltation of the melon's flavour, as well as a reflection on the technological advances in agriculture, which allows us to evoke memories of the past.
This new initiative by Melones El Abuelo is yet another example of its commitment to communicating the values that
"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.