New campaign highlights Melones El Abuelo’s heritage

Spain’s Melones El Abuelo has launched a a new marketing campaign to promote its Piel de Sapo melons. Under the ‘Inicios’ (Beginnings) tagline, it seeks to highlight the company’s core values of passion, tradition and teamwork that have guided it throughout its history and continue to be a priority today.

The campaign also celebrates the dedication of the group’s farmers

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