Prices for Italian watermelons and melons have increased by 100% in the past week
"Last year in the same period, we sent about 8,000 cartons of watermelons and melons a day to wholesale markets and retailers. Now it's only a little over 2,000. It is the result of very bad weather with continuous rain for weeks. Because that has not only led to a two-week delay in fruit ripening and a smaller yield, but also to a sharp drop in consumption," said Salvatore Lotta,

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