U.S. watermelon making in-roads in Japan, aiming to reach more export markets
The National Watermelon Promotion Board (NWPB) is making in-roads with consumer and retailer promotions of U.S. watermelons in Japan and Canada. They also aim to expand into the foodservice sector in Canada while hoping to reach potential new export markets.
According to Juliemar Rosado, director of retail and international marketing for the NWPB they are set on finding
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