"The B2B market is now acknowledging Conference pears, with a focus shifting towards further growth in Italy."

2026-04-30 00:00

This year, VLAM participated in Macfrut in Rimini for the first time. Their participation in this trade fair for the fruit and vegetable sector is part of a three-year promotion campaign for Conference pears, which is partially subsidized by Europe. The main goal is to strengthen the position of Conference pears.

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