Rebranding of Elisir, Cedior's quality fruit and vegetable brand
Rebranding for Elisir, the brand under which Cediorselects and distributes quality fruit and vegetables, bringing them to the tables of Italians. New positioning in the large-scale retail trade and new brand awareness. L'Orto dei Cugini the new pay-off Gianluca Cugini, CEO of Cedior
Elisir is a brand emblematic of a family of entrepreneurs now in its second generation. The
Fresh Point Magazine is a magazine aimed at professionals in the fruit and vegetable market. It covers topics related to market flows, from field to retail trade, examines market expectations and promotes its development from a Mediterranean perspective, but also taking into account markets and products from other countries.
The magazine is available in two languages: English and Italian. The digital edition, Fresh Point Digital Magazine, is an innovative version of the printed magazine that covers topics such as innovation, promotion, logistics, and packaging.