#Repartofresh. Conad relaunches fruit and vegetables and emphasises communication
New layout and renewed emphasis on consumer messages to emphasise the freshness of the products on display. Conad has launched a project to relaunch the fruit and vegetable department that the various cooperatives are modelling in the stores of its network. The aim of this operation is to highlight the strengths of Conad fruit and vegetables: namely
Fresh Point Magazine is a magazine aimed at professionals in the fruit and vegetable market. It covers topics related to market flows, from field to retail trade, examines market expectations and promotes its development from a Mediterranean perspective, but also taking into account markets and products from other countries.
The magazine is available in two languages: English and Italian. The digital edition, Fresh Point Digital Magazine, is an innovative version of the printed magazine that covers topics such as innovation, promotion, logistics, and packaging.