The large-scale retail trade ready for the Fruit Show format
The Spettacoli alla Frutta2023 live edition format debuts in the points of sale of several Italian large-scale retail trade brands. The protagonists are 22 excellent fruit and vegetable products that together represent 74% of the references available in the fruit and vegetable department. Four weekends, from 16 June to 8 July, to tell the story of fruit and vegetables in an innovative and participatory way, in the groups' supermarkets
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Fresh Point Magazine is a magazine aimed at professionals in the fruit and vegetable market. It covers topics related to market flows, from field to retail trade, examines market expectations and promotes its development from a Mediterranean perspective, but also taking into account markets and products from other countries.
The magazine is available in two languages: English and Italian. The digital edition, Fresh Point Digital Magazine, is an innovative version of the printed magazine that covers topics such as innovation, promotion, logistics, and packaging.