Watermelons
The summer's flagship product, celebrated by the media and increasingly strategic for distribution, is sold for just a few cents per kilo. Watermelon is experiencing a rising trend that shows no signs of slowing down, driven by an offering that focuses on innovation, service, and quality, and by a growing demand.
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The drop in temperature also cools down the fruit: prices of watermelons and melons are down.
2025-08-01 00:00
After weeks of sultry weather and accelerated ripening, the Roman summer is changing pace. The milder temperatures of the last few days are indeed slowing down the fruit and vegetable market at the Centro Agroalimentare Roma (CAR). The new report from the Price Observatory captures this slowdown.
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The demand for melons remains weak, which is not surprising given the current weather conditions. The high summer temperatures needed for a strong demand for thirst-quenchers are missing. Even promotions in supermarkets and discount stores are not boosting sales.
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An increasingly wide and targeted variety offer, designed to respond accurately to the needs of the melon and watermelon supply chain, from the field to the table. This is the core of the commitment of Syngenta Vegetable Seeds, which has chosen the Symposium of the Melon Mantovano IGP for.
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From sprint to idle: the watermelon awaits the sun
2025-07-30 00:00
After a positive June and a promising start to July, the watermelon market suffered a setback in the second half of the month. The main cause? The drop in temperatures recorded not only in Italy but also in the rest of Europe, which cooled down consumption.
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Price trends of fruits and vegetables in Italy as of July 28th.
2025-07-29 00:00
The watermelon campaign is going well, with high volumes and excellent quality. On the other hand, the quantities of netted melons are decreasing. Peaches and nectarines are also decreasing, but there is growth in larger-sized Italian plums and apricots. The new campaign for dry onions has started.
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Over the years, Fondazione Airc has launched numerous initiatives to support research with the involvement and active participation of modern distribution chains. Many of these initiatives have been featured on Fresh Point Magazine, highlighting their value, characteristics, and results.
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During a routine check at the weekly market in Caltagirone, the police discovered a street vendor who - without any authorization - was selling around 300 kilograms of fruit, mainly melons and watermelons, in the Stadio square, at the corner of Via Madonna della Via, without proper traceability.
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Watermelon, what a passion the sweet taste of Dolce Passione.
2025-07-24 00:00
Under the black skin of summer beats a red, sweet, sugary, creative and this year also more sustainable heart. It's the heart of Dolce Passione, the seedless watermelon that has seen the start of the 2025 commercial and production campaign under the best auspices with an estimate of
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Watermelons in General Distribution Organisations: more references, less display space
2025-07-24 00:00
July is one of the peak months for watermelon sales in the large-scale retail trade (Gdo), as it accounts for over a third of seasonal volumes. For this reason, Italiafruit is presenting one of its analyses dedicated to the category during such a strategic period. The survey focuses on the management of.
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"June showed significantly higher demand than supply. In contrast, July has exhibited a dual trend thus far, with strong sales in Italy and challenges in northern Europe due to the weather," reported Luciano Trentini, director of the Dolce Passione consortium, describing the current situation.
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Yesterday, the meeting promoted by the Sweet Passion watermelon Consortium was held, an event designed to review the commercial performance of the season and present the latest developments in terms of varieties and environmental aspects. In collaboration with the Known You Seed seed company, the meeting...
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Melons and watermelons from Romagna with zero residues
2025-07-23 00:00
The melons and watermelons from Romagna, which are grown just a few dozen or a few hundred meters from the bustling beaches of Rimini, perfectly capture the essence of summer. The recent rise in temperatures is increasing consumption, which had previously slowed down.
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Price trend of fruit and vegetables in Italy as of July 21st.
2025-07-22 00:00
The melon campaign continues, with high availability. With the rise in temperatures, an upward push for watermelons is expected. Quantities are running out for peaches and nectarines with small-sized fruit. The cherry season is coming to an end, with the campaign in Trentino.
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Watermelon: growing consumption and fluctuating prices. The challenge lies in managing the supply.
2025-07-22 00:00
With temperatures surpassing 40 degrees Celsius in many parts of Italy, it's inevitable to think about the symbol of summer: watermelon. This fruit is the star of the month of July, thanks to the analyses of Agroter's Ortofrutta Monitor, which captures a...
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Bayer presents its innovations at the Mantuan IGP Melon Symposium.
2025-07-21 00:00
From July 22nd to 24th, Bayer will take part in the first Symposium of the Mantovano IGP Melon, an event that for the first time brings together the entire supply chain of melon and watermelon - from producers to technicians, buyers to GDO operators - in the experimental fields set up in Mantova.
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"The extremely high Brix level enables us to ensure a delicious, consistent, and distinctive product from the beginning."
2025-07-21 00:00
The 2025 summer campaign has begun at Agro Mediterranea Distribuzione, a company specializing in supplying fruits and vegetables to large retailers. They offer a wide range of produce, including high-quality melon and watermelon products. Andrea Manca, a partner in the company, is leading the campaign.
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The Shopping Bag, the weekly information service created by BMTI and Italmercati, in collaboration with Non-Profit Consumerism, confirms its role as a guide for seasonal, mindful, and sustainable shopping by recommending the products to buy this week.
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Syngenta is promoting Mirto and Rubin watermelons.
2025-07-18 00:00
Watermelon, known for its hydrating properties and low calorie content, is recommended by Syngenta expert Pál Lacházi for its advantages in high-temperature conditions. Varieties like Mirto and Rubin, which are particularly juicy, are favored by practitioners in greenhouse settings.
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