Atypical? Definitely yes. SAF - Spettacoli alla Frutta - is the (unique) combination of 25 brands that are not afraid to change the script of the industry. read more

"Our goal? To reach 500 hectares by 2030, establishing ourselves as one of the leading European companies in the production of organic avocados. A milestone that we intend to achieve through regenerative farming practices - based on soil respect - and" read more

With the arrival of summer temperatures, the melon market has experienced a remarkable acceleration: sales have literally exploded, with demand in some cases doubling, if not tripling. Confirming this is Bruno Francescon, president of the organization of the same name. read more

After the peak month of April, Royal FloraHolland processed even more flowers and plants in its logistics operations during May. Despite the large volumes, delivery reliability was high and there were almost no clock disruptions. This year, Ascension Day occurred several weeks later than last. read more

Since mid-May, Chinese garlic has started to be harvested. Currently, the garlic is still slightly moist and is undergoing the drying process. A small amount has already been exported, and the peak export season is anticipated to commence in mid-June. Wang, Sales Manager at Jining Shangzhuo Food. read more

Według opinii kilku włoskich producentów truskawek, odmiana Llosana wyróżnia się ze względu na swoje produkcyjne i handlowe rezultaty w obecnym sezonie, ponieważ wykazała znaczną wydajność pod względem ilości i jakości owoców, wzbudzając zainteresowanie na kolejne kampanie. Leo De read more

The peach season is about to begin in Naoussa, the main growing area in Greece for this crop. However, market executives declare that they are unable to assess how the season will turn out. "We are facing a very confusing situation and, honestly, we don't know what to expect. Overall, production read more

The team of Suntory Flowers has recently returned from a global meeting at Suntory Flowers in Japan. The meeting gathered their divisions from five different countries – Japan, USA, Australia, China, and The Netherlands. "It was a great opportunity to share what we're doing in each market and..." read more

"Po trudnym początku sezonu owoców pestkowych, z powodu kilku miejsc w Murcji dotkniętych poważnymi gradobiciami, teraz będziemy zaczynać załadunek z północnej Hiszpanii" - mówi Paul van Groningen z firmy Hudepa, który wspólnie z żoną Marią Eleną działa jako agent handlowy z Hiszpanii. "Wiśnie read more

New Covent Garden Market has unveiled The Garden Wall, a commemorative installation celebrating the 50th anniversary of the market's relocation to Nine Elms. The installation is part of a broader effort to reflect on the history and community of the UK's largest wholesale fruit, vegetable, and floral market. read more

The Belgian blueberry season at BelOrta has officially started with the auction of the first crate. Aldi purchased the first Belgian blueberries for €5,000. BelOrta matched this amount, bringing the total donation to €10,000, which goes entirely to vzw De Hulpwinkel Houthalen-Helchteren. read more

Lazy Foods, a producer of fresh guacamole located in Ridderkerk, the Netherlands, is making it simpler for consumers to enjoy their daily avocado fix while also contributing to the reduction of food waste. Established in 2015, circularity has been a significant aspect of the company's production process. read more

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Vietnam is currently seeing a high demand for high-quality imported fruits, with the United States being its top supplier in the first five months of 2025. During this period, Vietnam imported fruits and vegetables worth $203 million from the U.S., marking a nearly 60% increase compared to the same period last year. read more

Unfavorable weather, low strawberry supply, end of the season in Greece - among other factors, these contribute to strawberry prices remaining relatively stable in the second week of June. There are no significant drops in wholesale prices, and in procurement

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Koppert and Amoéba have signed a commercial agreement which focuses on the innovative biofungicide solution created by Amoéba and follows the recent approval of Amoéba's biocontrol active substance by the European Union Member States. The launch is expected in early 2026. A multi-crop. read more

Every spring, the University of Leeds comes alive with vibrant colors as thousands of blooming bulbs signal the arrival of the season. Behind this beautiful display lies a story of community involvement, digital innovation, and careful planning, all brought to life through... read more

California's cherry season is expected to wrap up by the end of this week, while Washington's season has started slowly. Chuck Sinks, President of Sales at Honeybear, announced that they will pack their first cherries this weekend and anticipate being in full production by June 15 or 16. The timing is... read more

Canada's pea industry is experiencing a significant development as India has announced an extension of duty-free access for yellow peas until March 31, 2026, beyond the original deadline of May 31. Greg Cherewyk, the president of Pulse Canada, recognizes the significance of this timing, especially considering the challenges faced in China. He hopes that the Indian market will help compensate for the reduced access elsewhere. read more

Peach prices in the European Union have shown a notable decrease in recent weeks, following a seasonal downward trend. In week 20 of 2025, average EU peach prices stood at €216 per 100 kg. This declined to €210 in week 21, before dropping further to €198 in week 22. Despite this recent 6% read more