From commodity to premium experience, three key points to secure a future for fruits and vegetables.
2025-06-30 00:00
Source:
Freshpointmagazine.it
If you want to conquer the young people, fruit and vegetable products must become trendy, speak their slang, meet their "no hassle" needs, and fit into their favorite consumption occasions, preferably in contemporary and unusual forms. Like the "liquid" aperitif created by Saf -
Freshpointmagazine.it

Fresh Point Magazine is a magazine aimed at professionals in the fruit and vegetable market. It covers topics related to market flows, from field to retail trade, examines market expectations and promotes its development from a Mediterranean perspective, but also taking into account markets and products from other countries.
The magazine is available in two languages: English and Italian. The digital edition, Fresh Point Digital Magazine, is an innovative version of the printed magazine that covers topics such as innovation, promotion, logistics, and packaging.
Add comment
Commentary option available only for users with a subscription purchased