Brand is becoming increasingly important in consumer choices, even in the fruit and vegetable sector. Research from Agroter's Monitor Ortofrutta, presented annually at Think Fresh, has been certifying this for over a decade, with a proliferation of fruit and vegetable brands even on television channels. read more

Brands are names or logos that differentiate a business, product, or service from its competitors (Thomson Reuters, 2024). Brands, such as Nike, are ubiquitous and signify a particular level of quality that customers can expect when they purchase a product. In the ornamental plant industry, we have various well-known brands that signify quality and innovation. read more

In the XIX Reverse Mission of the Agricultural Auxiliary Industry, international operators such as importers, distributors, and producers, among other commercial profiles, will be preferentially invited from countries like Brazil, Canada, Ivory Coast, and Costa Rica. read more

The runners of Acea will be supported by Dole Italia's fruit during the Run Rome Marathon 2025 on Sunday, March 16th. The fruit and vegetable distributor will also be present at the expo village in the three days leading up to the event. Dole Italia is part of an international group of producers. read more

One third of the vegetables grown in Ukraine are at risk due to a lack of storage facilities. This is one of the key reasons behind the rising vegetable prices, according to Larysa Huk, an analyst at the information center. In an interview, Larysa pointed out that market prices are lower and offer better variety. read more

The EastFruit team is sharing another market update, which is based on the trends observed on the EastFruit Trade Platform during the first week of March 2025. read more

In 2024, bananas became the most popular fruit consumed in France for the first time. The bananas from Guadeloupe and Martinique were also chosen as France's favorite brand last August. However, the French banana sector is currently facing a significant crisis, both in terms of plant health and economy. read more

Rain in February caused a delay in harvesting the early lemon crop in the northern region of South Africa, which has been frustrating for growers. This delay has led to an early demand for South African lemons from Southeast Asian countries, due to the lower crop yield this year. read more

Limoneira Company, with a market capitalization of $393 million and revenue of $191.5 million, has been informed about the termination of its Farm Management Agreement (FMA) with Capital Agricultural Property Services, Inc. The termination was initiated by PGIM Real Estate Finance, LLC for PAI Centurion Citrus, LLC. read more

The keynote of this year's 13th International Blueberry Conference organized by Hortus Media was "Premium or Standard." This topic was extensively discussed during the debate, but also came up during the other lectures. read more

UK: Asda strengthens supply chain leadership team
Asda has announced the appointment of Gavin Chappell as Vice President of Food and GM Supply. The appointment marks a return to Asda for Gavin, as he previously spent six years with the business across numerous roles including Vice President. read more

The commercial campaign for oranges in Sicily continues at a steady pace, despite the climatic difficulties that have characterized the past few months. Ivan Mazzamuto, president of the La Normanna cooperative in Paternò (Catania), outlines to IFN the progress of the season and the prospects. read more

Among the products of La Borsa della Spesa, the weekly service of BMTI and Italmercati Rete di Imprese, in collaboration with Consumerismo No Profit, convenience and sustainability are confirmed. read more

In Spain, the green asparagus season is about to kick off, and the forecasts for 2025 are more than positive, as reported by valenciafruits.com. An estimated harvest of 60 thousand tons is expected, representing a 15% increase compared to last year. However, there are also some challenges ahead. read more

A bilateral agreement between Moroccan and French tomato producers is expected in mid-March to regulate the entry of Moroccan cherry tomatoes into the French market. The agreement aims to manage competition with local production at the beginning of the French season. Previously, Moroccan tomatoes have been a complementary option. read more

Rodolphe Saadé, CEO of the CMA CGM Group, has announced a $20 billion investment over the next 4 years and the creation of 10,000 jobs in the United States. The announcement was made in the Oval Office alongside Donald Trump. This investment will involve sea and air freight activities, as well as logistics. read more

It has been almost two months since our investigation on "psychoactive drugs" (click here for more information) and the need for a new approach to their revocation (click here for more information), a crucial topic that - based on the numbers - has clearly highlighted the extent of the phenomenon: in Italy, read more

The Ministry of Agriculture, Food Sovereignty, and Forestry has officially recognized the Consortium for the Protection of the Piana del Sele Igp Cauliflower, following the registration of the Protected Geographical Indication in the Official Gazette of the Union on July 2, 2024. read more

Mercamadrid will participate, for the second consecutive year, in HIP - Horeca Professional Expo, the largest innovation event for hospitality professionals.

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Originally a sail-making company, the Frisian KMA Group has been active in industrial textiles since 1866. In the last eight years, the Heerenveen-based company has specialized in fire safety. This is how the company ended up in the fresh produce sector via a diversion. read more