It is now well established how fundamental segmentation is to creating value in product categories, but in fruit and vegetables it is by no means easy to transfer segmentation criteria to the end consumer, and the case of tomatoes is emblematic. From cross-analysis, between public
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This month, Eporifrutas gained a Dutch purchasing and sales office. The Portuguese company, owned by Dutch brothers Maikel, Bjorn, and Gerardus Brands, has cultivation, import/export, and transport branches. It has appointed Lennart Middelburg as the commercial manager for the new location in
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The historic hailstorm in Valencia yesterday, with ice stones the size of nuts, had a strong impact on a large area of crops in numerous areas of the provinces of Valencia and Castellon. According to an initial estimate made by the Valencian Association of Farmers (AVA-ASAJA), "the hailstorm
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Finger limes out of California will see almost double the production of last year’s crop. “We did about 19,000 lbs. of finger limes last year and we’re looking at about 30,000 lbs. this year,” says Megan Shanley Warren of Shanley Farms. “We have several hundred trees coming into
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The Be Fruity! summer tour, devised and organised by Sgmarketing, gets under way. From 14 to 30 July eight stops in seven seaside resorts, three regions involved: the protagonists are seven premium products, representative of the fruit and vegetable department. The products will also be offered as drinks created by the
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Tropical and exotic fruit and vegetable exports not only comes from South America, but one company that specialises in sourcing from African producers is Africa Haven. They distribute the African grown exotics in several markets with Canada and the U.S. as main markets. “We currently supply
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After the good sales and prices achieved by Spanish stone fruit in May and June, the situation in July and August is also expected to be positive, with a full stone fruit harvest and a lack of Italian competition due to the impact of floods. Spanish pears will also benefit from this. read more

Training fruit pickers using virtual reality equipment, employing robots to move fruit containers, and wearing exoskeletons to support physical labor are all possibilities being considered by Australian berry growers to boost labor efficiency. read more

The agricultural world is where a quiet revolution is taking place. It is transforming the way we cultivate, care for and harvest one of the world’s most important staple foods; potatoes. This transformation is led by modern machines. Advanced machinery, equipped with cutting-edge technology,
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Inflation may be driving up food prices, but at Wimbledon, sports fans are set to still pay just £2.50 for a punnet the delicious fruit (with cream). For the last 13 years, strawberries and cream have remained at £2.50 for visitors to the world’s oldest tennis championships. read more

The Container Throughput Index of the RWI-Leibniz Institute for Economic Research and the Institute of Shipping Economics and Logistics (ISL) reached 123.4 points in May, an increase of 1.1 points from 122.3 points in April. read more

Miguel del Pino, President of the Asaja Garlic Sector, told the last meeting of the O+G Committee of the Garlic Contracting Group of European Producer Countries, France, Italy, Portugal and Spain, in Rome that this year's garlic production in the province of Córdoba has increased by 15
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LIDA Plant Research, a Valencian biotech company, launches its new bio-stimulant Frutnova, a water-thermal anti-stress agent that maintains the fruit's growth rate in adverse weather conditions. read more

For almost three weeks now, apricots have been diligently harvested at the Kiefer fruit farm in the heart of the Ortenau. "We are about ten days behind with all crops, but the yields are quite good," says owner Matthias Kiefer, who grows plums as well as currants, peaches and table cherries on
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The Association of French Endive Producers (APEF) and its agency Shortlinks have just been honored by the Deauville Green Awards Festival in the Sustainable Consumption and Eco-labels category for a series of 8 films retracing the various stages of endive production as seen through the eyes of
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The Institute of Rural Development of Paraná has presented an application that informs growers of the amount of accumulated hours of cold throughout the year. The objective of this innovation is to help producers and professionals of agricultural sciences in the State of Paraná to decide on
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The Mordi e Vinci con Evelina (Bite and Win with Evelina) competition, the initiative launched by Melindae the apple club Evelinwhich for 12 weeks offered as many weekends for four people in Val di Non and Val di Sole, closed with an extremely positive balance. On social media will be told
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In agriculture, this year has been characterized by significant disruptions in fresh produce supply chains. These disturbances are mainly due to unexpected meteorological phenomena and increases in production costs. read more

Japan’s largest port, the Port of Nagoya, has suffered a debilitating system glitch. The port operator has stated it suspects a cyberattack. The port has remained unable to load and unload containers from trailers. Police have launched an investigation, claiming the operator has received a
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As reported by reefertrends.com, representatives of the Banana Association of El Oro Province (ABO) have called on the government to declare a state of emergency in the sector and enforce the minimum price. El Oro province accounts for about 30 % of Ecuador's banana production, which is
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