The Pachino IGP Tomato lands in Madrid. The occasion is Fruit Attraction, the major fruit and vegetable trade fair that will take place in Madrid from September 30th to October 2nd and this year focuses on the tomato sector, the true protagonist of the 2025 edition. The Consortium read more

Banana biomass, a by-product of banana cultivation, is currently being repurposed into a horticultural substrate by Southeastern Fiber Corporation, a biotechnology company located in North Carolina, USA. CEO Christopher Curzon discusses the company's efforts and the unique qualities of their banana-based product. read more

"Potato prices have been high in recent years, which has impacted [the Netherlands'] competitive position. With prices ranging between €0.35 and €0.50, you price yourself out of the export market," says Wim Tuinstra of the Dutch company, Jan Tuinstra BV, commenting on the collapse of the potato market. read more

Popyt na cytryny obecnie przewyższa podaż, w rezultacie rynek zmaga się z niedoborem. Chociaż meksykańska produkcja cytryn rozpoczęła się około miesiąc temu, kraj rozpoczął wolno z powodu warunków pogodowych. „Z powodu deszczu i wilgoci zbieranie jest ograniczone” - mówi Ronnie Cohen z Vision. read more

Patrizio Neri is the new chairman of Cesena Fiera, the company that organises Macfrut (Rimini, 21-23 April 2026). The Board elected him after ratifying the resignation of Renzo Piraccini, the president who led the organization for over 10 years, taking Macfrut to unprecedented levels. read more

Every day, large quantities of fresh fruits and vegetables are being rejected in Europe. For many market participants, these rejections result in significant losses or hasty, uncontrolled solutions that further strain the market. Fresh Line Fruit Services GmbH demonstrates that rejections do not necessarily lead to high losses. read more

Ready to start again with all the energy you need? With Kanzi®, starting today you can. Thanks to its distinguishing success, the apple with extraordinary taste is launching a new commercial campaign accompanied by a new, even more determined positioning: "Power to go". read more

The Sicilian primates were showcased in Catania during the event "Sicilian fruit and vegetable excellences: markets, value, identity". This event followed the presentation of the 43rd edition of Macfrut, where the Island is a partner Region. read more

The beginning of the Italian persimmon harvest season is approaching, and industry insiders are optimistic about what's to come. Antonio Gallicchio from Gallicchio Frutta, the mastermind behind the "Divino-Il kaki Italiano" brand, has shared his predictions for the ripening process, yield, and market trends of the Rojo Brillante variety. read more

UNAPROA will be participating in a collective exhibition (hall 4-4C08) within the ICE space at Fruit Attraction in Madrid from September 30th to October 2nd, 2025. read more

Apofruit Italia has virtually embraced over 700 people, including partners, employees, institutions, and suppliers at their facility in Scanzano Jonico, during the final event to celebrate the 65th anniversary of this cooperative, one of the longest-standing collective entities. read more

Crunchy or crispy apple? This is the opening line of the first episode of this new season of "A World Beyond the Apple," the podcast that aims to tell the story of apples through the five senses, presenting the tasting phases, as well as possible culinary pairings and properties. read more

This summer, a new model of leek planter was unveiled in the Ain region of France. The demonstration was arranged by Agrivaloire, a company that focuses on selling leek plants, asparagus shoots, and equipment. The new machine is specifically created to cater to the requirements of farmers who prepare beds for growing leeks. read more

Tanzania's horticulture industry is exploring a promising opportunity as China trials a newly developed type of small tomatoes designed for fresh consumption. This move may allow Tanzanian farmers to embrace the technology, grow the crop, and access China's extensive market. read more

The Bonduelle Group reported sales of €2.20 billion (US$2.36 billion) for the fiscal year 2024/25, which was a decrease of 0.9% on reported figures and 0.8% on a like-for-like basis. The current operating income reached €83.8 million (US$89.8 million), showing a 0.2% increase from the previous year. read more

From September 30th to October 2nd, Ortoverde (Foodiverse Group) will be present at Fruit Attraction (Hall 7, booth C04) with numerous and interesting innovations. read more

The European Union and Ukraine have agreed to extend the validity of their current road transport agreement until 31 March 2027. The agreement, initially signed on 29 June 2022, aims to facilitate Ukraine's access to global markets by simplifying road transit through EU countries. read more

Del Monte Italia and Spreafico have announced a strategic partnership where Spreafico will take the lead in commercial development of Del Monte branded products in the Italian market. read more

The Valencian Farmers' Association (AVA-Asaja) reports that a severe hailstorm over the weekend resulted in substantial losses amounting to 9 million euros across 1,700 hectares of farmland in La Costera and La Safor. The storm particularly impacted olive, persimmon, avocado, and citrus crops. read more