Hortifrut has announced that NaturAll, the first "on-the-branch" blueberry, is now available in Europe. The concept, which was launched at last year's Fruit Attraction in Madrid, is inspired by products such as vine tomatoes. It keeps the fruit attached to the stem, prolonging its shelf life. read more

Durian and coconut are expected to play a significant role in this year's China International Import Expo (CIIE), as reported by Bangkok Post. read more

DiMuto has successfully completed an AI-powered, traceable shipment of Peruvian avocados to China in collaboration with one of the world's top multinational fresh produce importers. read more

The stores of Gdostanno are undergoing a profound transformation, both in terms of size and internal reorganization, where departments dedicated to fresh products—especially fruits and vegetables—are taking on an increasingly central role. read more

The tariff roulette has stopped at 15. After weeks of frantic negotiations, discarded drafts, and back-and-forth exchanges from one side of the Atlantic to the other, the ball has stopped rolling: Brussels and Washington have reached an agreement on a 15% tariff for European imports. read more

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The latest ESG sustainability report on the retail sector could not fail to arouse interest. The data show a growing commitment, but also gaps to be filled and the need to clearly communicate the results achieved, with the aim of involving the entire supply chain. read more

It is considered a true game-changer for the category: Cosmic Crisp® is rewriting the rules of the apple market. This is according to the Italian producers who cultivate it, the VOG and VIP Consortia, who highlight its distinctive characteristics: an unmistakable flavor and, read more

After weeks of tensions and intense negotiations between Brussels and Washington, the "tariff roulette" has landed on a 15% tariff for European exports to the United States. The agreement, formalized at the end of the meeting between Ursula von der Leyen and Donald Trump, averts - read more

There is an alarm for the Asian stink bug in the province of Mantova, with a spread this year that is devastating pear trees, which are among the most sought-after crops by this non-native pest. This unusual summer, teetering between record temperatures and precipitation, is causing significant damage. read more

"Take a break with fruit: how good it is for you! This is the sixth edition of the Op Joinfruit initiative in Verzuolo with Fai-Castello della Manta. From August 7th to 9th, from 6:00 PM to 8:30 PM, three afternoons to discover a new way of enjoying summer fruit with Fresh Fruit." read more

The first edition of the Mantuan PGI Melon Symposium, held in Mantua from July 22nd to 24th, 2025 and organized by the Consortium for the valorization and protection of the Mantuan PGI Melon, has concluded to general satisfaction. An event that brought together the entire supply chain. read more

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Modern agriculture follows the new possibilities offered by technology. This is to obtain more sustainable products, without agrochemical residues and with greater nutritional properties. An example comes from Verona with My Eden, a family-run vertical farm led by brothers Massimo and Nicolò. read more

In a country like Italy, rich in agri-food excellence, quality is not lacking, but often the ability to work together as a system is missing. It is in this direction that the initiative of the Verona IGP Peach moves, which yesterday led an event hosted in the charming setting of... read more

The watermelon campaign is going well, with high volumes and excellent quality. On the other hand, the quantities of netted melons are decreasing. Peaches and nectarines are also decreasing, but there is growth in larger-sized Italian plums and apricots. The new campaign for dry onions has started. read more

The Trentino summer lights up with the eleventh edition of the Trentino Basket Cup, the international tournament that on August 2nd and 3rd will bring the National Teams of Italy, Iceland, Poland, and Senegal to the Il T Quotidiano Arena for two days of great sporting spectacle. Supporting the Azzurri in this event... read more

Ortoverde continues its path of innovation on the shelves of Italian large-scale retail, launching several distinctive novelties with the aim of making its brand known and growing. The new product lines are characterized by originality as their guiding principle, supported by the experience gained in the Spanish market. read more

Intensive work related to the regeneration and preparation of a plantation of summer raspberries of the Cascade Harvest variety for next year's fruiting is currently underway at Dr. Paweł Krawiec's farm in Kaczmiski. The plantation is receiving advisory support from the company Natura Expert. read more

After much spinning, the roulette ball of US tariffs seems to have landed on number 15 (percent). However, the agreement reached between Europe and Trump establishes a tariff that is practically triple the current average for a large part of Italian goods. And it's alarming. read more