The premium mandarin brand Sweet C, known worldwide for its naturally sweet, seedless fruit, has kicked off its Summer 2025 consumer campaign, 'Blue is the New Orange', in India. The launch event took place in Gurugram and featured an evening of wellness, conversations, and a citrus-themed celebration. read more

As reported by reefertrends, the harvest began last month and Brad Siebert, CEO of New Zealand Avocado, anticipates a strong start to exports. Initial estimates suggest that the overall volume of the industry is slightly lower compared to last season. However, it is expected that... read more

Picota producers in Spain's Jerte Valley are emphasizing quality, fruit size, and the development of new varieties as they increase their presence in the competitive cherry market. read more

South African fresh produce exporters to the US will face a 30% tariff starting from August 1st. read more

Based on this situation, Alnatura has been exploring alternative scenarios for the continued operation of Alnatura Bio Supermarkets in Switzerland since February 2025. Despite intensive efforts, no new partner has been found who could take over the Alnatura stores in line with the brand and as. read more

The cultivation area for peaches and nectarines in China has generally decreased in recent years. In key production regions such as Shandong and Hebei, some farmers growing conventional peaches have switched to more profitable crops, especially cherries. read more

The smart assistant Tally is now rolling through a EUROSPAR in Vienna and an INTERSPAR in Eisenstadt. Its task is to scan shelves and check if there is enough merchandise available. The goal of deploying Tally is to support employees in their work and enhance the shopping experience. read more

After a successful stonefruit season in Egypt, grower-exporter Pico quickly shifted its focus to grapes, as promising early varieties arrived in good condition, as reported by regional sales manager Muhammad Fayed. read more

Greenpoint serves a diverse customer base in the Northern European foodservice market. The longstanding business relationships with Westfalia Fruit laid the foundation for this strategic move. read more

The avocado company Westfalia Fruit has recently expanded globally by acquiring Greenpoint Trading, a Dutch foodservice company that specializes in avocados and sells them under the Avojoy brand. read more

According to Tesco, the forecasted harvest volume is the highest in three years. Since the beginning of July, the British retail sector can fully rely on British cherries. Tesco also states that the growing conditions have significantly improved, thanks to new tree breeding on dwarf rootstocks. read more

In June, three delegates from Japan's Ministry of Agriculture, Forestry, and Fisheries (MAFF) visited Australia to explore counter-seasonal horticulture export opportunities. They conducted interviews with Australian growers and horticulture experts to assess the feasibility of future export opportunities. read more

The Ministry of Agriculture, Forestry and Fisheries (MAFF) in Cambodia announced on July 5th that the country can now directly export durian to China. This comes after the approval of 112 Cambodian durian farms and 30 packing facilities. read more

Potatoes, one of the world's staple crops, were included in the Environmental Working Group's (EWG) "Dirty Dozen" list for 2025, stirring concern in the potato sector. The EWG annually identifies fruits and vegetables with the highest pesticide residues, using data from the USDA's Pesticide Data. read more

The authorities have addressed concerns about misinformation circulating among stakeholders in the horticulture industry regarding Kenyan avocado exports. They clarified that there has been no discussion or proposal to ban the export of fresh avocados. A recent meeting was held on June 25, 2025, focusing on avocado oil. read more

Seed companies presented their newest varieties at the melon and watermelon week in Murcia. They also mentioned that consumers are particularly drawn to varieties that have a good smell and taste, a trend that is becoming more evident in supermarkets. For instance, Galkia, a type of Galia melon, is a prime example. read more

Some Moroccan exporters of fresh produce decided to conclude their watermelon campaign once Spanish watermelons entered the market. Said Aghzou, the CEO of Valyour, was one of them. Aghzou stated: "We stopped our watermelon campaign 20 days ago, after the start of the Spanish campaign." read more

The current Egyptian sweet potato season has faced more challenges compared to the last season, causing delays in some shipments, according to Rayan El Sawy, Chairman of the fresh produce exporter Egyptian Emirati Import & Export: "This sweet potato season was more challenging than previous seasons in Egypt, due to..." read more

NLight, a company specializing in LED horticultural lighting, has announced two new additions to its senior leadership team: Joram Wijnaendts van Resandt as the European Sales Manager for Poland, UK, Ukraine (Northern & Eastern Europe), and Joost van Rooij as the Head of EU Operations, responsible for overseeing operations in the Netherlands, France, and. read more

This year is a milestone for Plants Nouveau as the company celebrates its 20-year anniversary. Since its establishment in 2005, Plants Nouveau has introduced some of the most beloved plants to the North American market—and they are just getting started. Founded by a horticulturist and industry expert. read more