The numbers can only attest to what was a record edition of Macfrut, its first 40 years ended with a bang: almost 50 thousand visitors and those who were in the pavilions were able to see for themselves the turnout at the stands, the enlargement of the
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Tasting a tomato and expressing a judgement seems a simple act, in some ways trivial, but if the comparison is between professionals in the sector and simple consumers, one notices even substantial differences, even if the parameters are the same, and although the analysis simplifies the perception
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VOG is looking ahead to the 2023/2024 apple season. At MacFrut held in Italy, the Consortium outlined its next strategies based on the four elements of the Home of apples structure: origin, expertise, sustainability, and products and brands.  read more

Characterized by a bright red flesh and a dark green - almost black -rind, Dolce Passione watermelons are now part of a consortium. Consorzio Dolce Passione was in fact presented at Macfrut - a fully Italian project that is the result of over 7 years of research that have brought to the
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Transparency and convenience are the strengths of the new packaging designed by New Factor for its dried fruit references, including shelled walnuts, pine nuts, almonds, goji berries, cashews, grains and other references. read more

Belgium: Colruyt Ledeberg reopens on 10 May read more

A total of 49,700 admissions were recorded during the three days of the fair at the Rimini Expo Center, an increase of 29 % compared to the previous year. In addition, twice as many international exhibitors and a diverse programme: this year's Macfrut leaves not only the organisers, but also
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Success for the participation at Macfrut 2023 of Road to Quality, the Assosementi project set up to guarantee traceability and quality of horticultural products along the entire supply chain, from seed to table. During the Rimini exhibition, which in its fortieth edition set a record of
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Small fruits were the protagonists at Macfrut 2023; during the event several solutions were tested in the experimental fields of the exhibition. Great performance for Arrigoni's agro-textiles. "The areas of small fruits are expanding even in areas with little vocation because of the climate
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Communicate well to grow better. This was the aim of the workshop 'The successful communication of Italian PDO PGI fruit and vegetables' held at Macfrut 2023, organised by ISMEA in cooperation with Origin Italia within the National Rural Network. read more

The blueberry was a major player at Macfrut 2023 thanks to the International Blueberry Days where the world of the blueberry and the importance of technological innovation for market growth was analysed; read more

The 2023 edition of Macfrut saw Unitec involved as a technical partner of the International Blueberry Days event. By supporting this event the group wants to emphasize the importance of technological innovation in fostering the growth of the blueberry market worldwide, as demonstrated by the
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I could start this commentary on Macfrut 2023 by rattling off all the record-breaking figures of this edition, but I think it is fairer to emphasise that what we experienced last week was certainly the result of teamwork on the part of the supply chain, as the President himself pointed out.
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Breaking the mould was San Lidano's aim for this Macfrute and the result went even beyond expectations. As the company had anticipated (click here to read more), the project was to represent the fruit and vegetable sector under the sign of art, that of the artist
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For Apofruit, a new supply chain project is getting underway. This is the collaboration with the company Colt.Or. which, as we had anticipated in recent days (click here to read more), was made official at Macfrut during a dedicated meeting. read more

The blueberry coloured Macfrut blue, the fruit and vegetable fair that filled the halls of the Rimini Expo Centre with visitors for three days. The second day of International Blueberry Days (Thursday 4 May) saw the Global Players, represented by the companies
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From the halls of Macfrut, VOG is already looking ahead to the 2023/2024 apple season. On the occasion of the Rimini appointment, the Consortium outlined its next strategies, based on the four elements of the Home of apples structure: origin, expertise, sustainability, products and brands; read more

Over the last half century, fruit and vegetable packaging has undergone profound changes and developments worldwide. Since 1973, Sorma Group has been among the protagonists of these changes, together with all the people who have contributed to its success: customers, suppliers, and
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Les Herbes du Roussillon was present for the first time at this year’s Macfrut event in Italy, a great opportunity for the French producer of aromatic herbs to increase its presence in Europe and beyond. Already present in Germany and Belgium, the dried herbs in bouquets, the latest
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Starting in June, and for more than eight weekends, Shows at the Fruit will land in supermarkets, with a travelling format that will stop at the points of sale of 8 distribution brands. The announcement was made at Macfrut 2023. The eight retailers that will host the format The protagonists of
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