A Fair beyond expectations, which "confirmed its growth trend" according to Paolo Bruni, president of Cso Italy. There is an overwhelming satisfaction for the companies of CollettivaItaly-The Beauty of Quality that participated in Fruit Attraction. Perfect timing and the read more

An especially significant edition, as Rijk Zwaan celebrates its first centenary. Since its founding in 1924, the company has become a global player, active in over 100 countries and with a

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On the occasion of Fruit Attraction in Madrid, Sorma Group (Stand 3D22 Hall 3) presents two innovative solutions for fruit selection: PulpVision and Bioscan®. With Daniele Severi, Director of the Technology Division at Sorma Iberica (pictured below), we delved into the key points. read more

TOMRA Food took the opportunity at Fruit Attraction in Madrid to review the latest investments supporting the global fruit industry. Also under the spotlight was the new headquarters in Valencia and the opportunity to preview the LUCAi™ application for citrus fruits. read more

Kikokáfa is serious. The numbers presented by the Consortium, at the Fruit Attraction event, certify the ambitions of this new yellow-fleshed kiwi: in the first marketing campaign, 2 thousand tons will be available, which will increase to 15 thousand by 2026, thanks to a read more

After the conclusion of the second day of Fruit Attraction, it is possible to draw a preliminary assessment of the fair. The opinion among Italian operators is almost unanimous: the Spanish event is growing year by year, becoming an unmissable event especially for the players. read more

Syngenta has participated in the Fruit Attraction fair for one year, presenting its latest innovations in plant protection and improvement, as a result of its clear commitment to developing efficient solutions for both...

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Sorma Group, a company that designs and builds complete lines for the post-harvest processing of fruit and vegetable products, introduced two innovative grading solutions at this year's Fruit Attraction. The first is PulpVision, a new optical sorting machine designed for kiwis that can detect green, yellow, and red colors. read more

Hispatec continues its successful participation path at Fruit Attraction, leading the Innova & Tech Pavilion, a strategic commitment of the most visited fruit and vegetable trade fair in Europe. The

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Tomra Food used this week's Fruit Attraction event to present the newest features of its LUCAi AI solution, which will soon be launched for citrus. The company also emphasized the significance of its new headquarters in Valencia in improving proximity to its customer base, along with the. read more

One year after introducing its new KiKoKá yellow kiwifruit project at Fruit Attraction, Rivoira Group, the company behind the brand, organized an event to commemorate its inaugural commercial campaign and present its new management team to the industry. The team includes president Andrea Peviani and CEO Fabio Zanesco. read more

Sustainability was the main focus of Monday's congress organized by the World Avocado Organization (WAO) in collaboration with Fepex and Spanish associations Aecam and Cooperativas Agro Alimentarias for the featured product at this year's Fruit Attraction trade fair in Madrid. read more

For the first time, the Lazio Region, through ARSIAL (Regional Agency for the Development and Innovation of Agriculture in Lazio), has joined forces with two of the main players in the fruit and vegetable sector in Lazio: the MOF (Wholesale Agri-Food Center in Fondi) and read more

IFCO is preparing to introduce its newest product in the reusable packaging line, the Nestor plastic pallet, at the Fruit Attraction event in Madrid, taking place from October 8 to 10, 2024. The Nestor pallet stands out for its lightweight design and integrated digital tracking features, with the goal of improving... read more

Grufesa, a company from Moguer (Huelva) that produces and markets berries, has strengthened its presence at the International Trade Fair for the Fruit and Vegetable Industry, Fruit Attraction (stand

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Koppert has presented at Fruit Attraction its first biological control strategy for thrips belonging to the genus Scirtothrips, especially Scirtothrips

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Wczoraj odbył się pracowity pierwszy dzień na targach Fruit Attraction w Madrycie, gdzie temperatury były trochę niższe w porównaniu z poprzednimi edycjami wydarzenia. Zazwyczaj drugi dzień trzydniowej imprezy jest najbardziej oblegany, i choć można się spodziewać, że również w tym roku tak będzie, pierwszy dzień nikogo nie zawiódł. read more

Vog, one of the leading European apple producers' consortia, is providing an update on the progress of its autumn apple campaign at Fruit Attraction. The Kanzi apple, celebrating its 20th anniversary, returned to the market in mid-September. The Marlene brand and the diversity of apples are also being highlighted. read more

TopControl will showcase its newest food processing, packaging, and quality control technologies at Fruit Attraction 2024 in Madrid (booth 8-E30), featuring cutting-edge weighing and packaging line solutions and intelligent foodProcess software aimed at optimizing packaging efficiency and boosting profitability. read more

As one of the largest events in the horticultural industry, Fruit Attraction serves as a platform to bring together industry professionals, allowing partners and consumers to share the latest market innovations and trends. read more