On this occasion, a total of 9 products have been chosen as finalists out of 40 participants, and will have the opportunity to defend their candidacy before the jury of the Innovation Hub Awards on Thursday, 10th.

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The presidents of the different sectorial groups that make up the Association of Fruit and Vegetable Producers and Exporters of the Region of Murcia (Proexport) agree that the celebration of Fruit Attraction (from the 8th

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Hispatec Agrointeligencia, a Spanish leader in digital systems for agriculture, is bringing all its field-to-market solutions to Fruit Attraction this year so that any fair attendee can

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Avocado will be the main focus of the 16th edition of Fruit Attraction, with various initiatives centered around this superfood. For the Madrid Fair (8-10 October), participation of over 2,100 companies from 56 countries is expected, presenting 70 thousand square meters of products. read more

The direction of the carrot market for this year is still uncertain. "Currently, it is very quiet. Export activities have not picked up yet," says Peter Rinkel from Hagranop. "The situation is the opposite of last year. Prices for fresh market carrots are on the rise, whereas last year's carrots were primarily meant for." read more

In this way, the company reaffirms its commitment to the International Fair of the Fruit and Vegetable Sector, a event that has become an essential tool for the

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"Fruit Attraction is one of the most important trade shows in Europe and crucial for the Spanish market," said Julián Herráiz, AgroFresh general manager. "We are excited to host our valued customers, colleagues, and industry partners at our booth during the show. It promises to be a fantastic event." read more

On 3 September, the day before Asia Fruit Logistica in Hong Kong, vegetable seed breeder Rijk Zwaan organized a seminar focused on sweet peppers, as market potential continues to develop in the Asia region. read more

One more year, Gabaceras will be present at Fruit Attraction, the most important international trade fair in the sector, with its own stand and a strong strategy focused on. read more

Fruit Attraction will be the perfect setting for Azcaval to present its new Belt-80 packaging line. The new Belt-80 Lowest is specially designed for delicate stone fruits like cherries, which are prone to issues like pitting, and apricots, which have easily breakable skin. Its design... read more

Producer organizations, local authorities, Chambers of Commerce, and universities. The mission of Macfrut in Bosnia and Herzegovina and in the Vojvodina region of Serbia was as intense as it was successful. The President of Macfrut, Renzo, took part in the mission. read more

Eurosemillas will participate in the upcoming Fruit Attraction fair in Madrid from October 8 to 10. This year, the Spanish company has transformed its exhibition space in Hall 8, stand 8C02, into 'The Home of Innovation', where it will showcase its varieties from the ground up. read more

Saica Group will be introducing Saica Fresh, its new comprehensive packaging solution, featuring a unique End-to-End approach to the fresh produce market, at Fruit Attraction, the fruit and vegetable trade fair taking place at Ifema, Madrid, from the 8th to the 10th of October. The company will showcase its... read more

Na edycję Fruit Attraction 2024, firma FDA International postanowiła zaprezentować swoje nowe jabłko sprzedawane pod nazwą Kawane. Według dyrektora firmy, Christophe'a Artero, ta odmiana dwukolorowa ma wiele zalet dla rynków eksportowych. "Zaczęliśmy je sprzedawać dwa lata temu. Przetestowaliśmy je." read more

From October 8th to 10th, Madrid will once again host Fruit Attraction, the leading international trade fair for the fruit and vegetable sector, organized by Ifema Madrid and Fepex. Among the many scheduled initiatives, Factoría Chef stands out, a space dedicated to showcooking to showcase the latest trends in the industry. read more

El Ciruelo is getting ready for the Fruit Attraction 2024 fair edition, presenting a series of innovations and novelties. Among the highlights of their participation, the company introduces their new slogan for the El Ciruelo brand: "Let's start by taking care of ourselves", as well as the renovated. read more

Morgan Rogers, General Manager of VentureFruit, stated that STELLAR™ is a profitable variety for farmers. "With rising temperatures worldwide, apples can ripen too quickly, with heat also affecting color, texture, and yield. Innovations like the read more

A doormat with the legend 'Wellcome visionaries' ('Welcome visionaries') will mark the central corridors and main entrances of the Madrid Fair during the upcoming Fruit Attraction event (from October 8 to 10). Interspersed between these read more

Meeting the needs of the entire value chain, especially by offering attractive varieties for supermarkets, that is the goal of Sakata at Fruit Attraction 2024.

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The Hot Climate Partnership is going to introduce Stellar™, the world's first early season apple variety bred specifically for hot and warming climates, next week at Fruit Attraction in Madrid. Stellar apple trees are a game-changer in the early variety category. The bright red fruit is of a similar size to. read more