The Meccearly bean, developed by Blumen Vegetable Seeds, is a product with unique characteristics. Geneticist Elena Avite presents these characteristics: "It is a bean that is born to meet the needs of the industry, but it also lends itself well to the fresh market." read more

The Chilean cherry supply chain is at the center of the new episode of Macfrut Academy, the innovative platform promoted by Macfrut. Join us tomorrow, Thursday, October 24th at 5 pm (Italian time) for the online lesson dedicated to one of the global excellences in cherry production. More details to come. read more

Blue Whale took advantage of the Fruit Attraction event in Madrid to showcase the different varieties of apples and pears that the cooperative produces. Among them was the Kissabel®, an apple resulting from a natural hybridization between the Gala and original Georgian varieties. This is amazing. read more

The most relevant international fair in the horticultural sector, Fruit Attraction 2024, was the chosen setting for the Agricultural Cooperatives Federation of Murcia (Fecoam) and read more

For Sakata, Fruit Attraction was a very successful edition, both in terms of the attendance of the public, the level of the companies present, and the innovations that were showcased. "We are among the most experienced with 12 editions, and it is

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After making its debut at Pianeta Rosso (click here for more information), the white datterino tomato from Agripeppe is now entering the Gdo market for a market test. "The great interest that emerged during Macfrut about this new product has prompted us to carry out an initial production test in the Fondi area. read more

Producer Natagri was among a delegation of Lebanese companies that had to cancel its participation in the Fruit Attraction exhibition in Madrid due to Israeli airstrikes affecting a significant portion of the country. read more

Fresh Forward and a group of independent Spanish growers have agreed to formalize their collaboration. The launch of the Fresh Forward Strawberry Club took place during the Fruit Attraction event in Madrid. The goal of this collaboration is to market Fresh Forward's concept varieties. read more

STC Food Solutions recently installed a new weighing line at Uienschilbedrijf Ongena. The company from Moerbeke-Waas, Flanders, grows, peels, slices, and packs onions for the fresh market and was looking for a way to achieve higher quality onions. "We were not satisfied with the weigher we had." read more

At the recent Fruit Attraction fair in Madrid, the Melinda Consortium presented the new brand image of the Golden Delicious apple. For this historic variety, considered the queen of apples and the most consumed by Italians, Melinda has decided to renew the image to make it read more

At Fruit Attraction 2024, Sorma presented three technological innovations for fruit selection. The new solutions include PulpVision, Bioscan, and an improved version of HyperVision. PulpVision: optical selection for kiwi. read more

Everything is ready for Macfrut Talk, the new format created by Macfrut Academy in collaboration with Crédit Agricole Italia to delve into the topics of modern horticulture. Designed as a real lecture given by top experts in the field, the first event is scheduled to take place. read more

Satisfaction from the Italian Consortium of Nurserymen who participated in Fruit Attraction 2024. The Italian Consortium of Nurserymen, specialized for over forty years in the genetic improvement of apple and strawberry, presented in Madrid the latest innovations and the results of ongoing research projects. In addition to that, read more

What is the state of the art in IV range fruit and what can we expect for the future? This is the question we asked Stefano Aiello, Marketing Director at Spreafico, during the last edition of Fruit Attraction: "It is a strategic asset for our group that now possesses a know-how. read more

Asia Fruit Logistica is launching its 2025 roadshow of Meet Ups to showcase industry innovation, deepen its connections in key markets, and build even greater momentum for the trade show's return to Hong Kong on 3-5 September 2025. read more

At the Madrid Fruit Attraction 2024 fair, La Grande Bellezza Italiana celebrated its sixth anniversary by presenting a selection of autumnal fruits and vegetables. Among the highlights of the stand were some of the brand's jewels: the red Igp apple, the table grapes. read more

On October 9th, during Fruit Attraction, a roundtable discussion on the Packaging and Packaging Waste Regulation (PPWR) was held, organized by the Italian organization ProFood and moderated by Fruit Today's director Carmen Cabra. read more

With another successful edition of Fruit Attraction already concluded, all eyes are now on Valencia for the inaugural Fruitnet Citrus Congress on November 5th and 6th. read more

Satisfaction and high expectations for the coming months is the assessment made by the Association of Fruit and Vegetable Producers-Exporters of the Region of Murcia (Proexport) after their

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Coopenoix was present at this year's Fruit Attraction with a range of new products. The cooperative, located in Vinay near Grenoble, has traditionally offered French walnuts in shell or kernels. Coopenoix has recently opted to transform itself in order to address the challenges encountered by the French... read more